Mattel – “Mattel Review”

Pros

Build great contacts in the children's entertainment industry for career growth

Cons

Always understaffed in marketing. Management has little vision to grow in a non-growth industry. The vision is to rent brands instead of growing and extending our brands into different growth categories.

Advice to Senior Management

Go into a growing category and become a children's entertainment company. Stop being so cheap with our brands. Invest in them.