Mitsubishi Motors – “Mitsubishi Motors”

Pros

Mangement does communicate well with employees on the current state of the company and market. It does not try to come across overly optimistic.

Cons

Extremely competitive area of business. Company has trouble creating a unique identity under which to market it's vehicles.

Advice to Senior Management

Look towards a company like Subaru in determining how Mitsubishi can create a niche it can win in.