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National Instruments – “Great company with long-term vision”
Pros
Friendly employees and great culture (negligible politics)
Very open communication among leadership and employees
Products/technologies redefine measurement and automation
Company leads many of the markets it serves
Company growth provides career paths
Opportunities to work in worldwide locations
Commitment to corporate responsibility and promoting science/engineering among the youth
Cons
Consensus decision making style sometimes slows down decision making
Engineering-centric culture is perceived negatively by some non-engineers
Compensation philosophy is 50th percentile
Advice to Senior Management
Invest heavily in fewer industries/markets as opposed to fewer resources in many areas
Risk taking needs to scale with the size of the company -- make larger bets on fewer, bigger markets