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A specialized custom research supplier being acquired by a large syndicated data supplier had its Pros and Cons

  • Work/Life Balance
  • Culture & Values
  • Career Opportunities
  • Comp & Benefits
  • Senior Management
Former Employee - Senior Manager in Parsippany, NJ
Former Employee - Senior Manager in Parsippany, NJ

I worked at Nielsen full-time (More than 10 years)

Recommends
Neutral Outlook
Approves of CEO
Recommends
Neutral Outlook
Approves of CEO

Pros

Connections with key decision makers at the largest CPG companies in the world.
Opportunities to work across the many service areas of The Nielsen Company.
The opportunity to bring multiple research capabilities and services to the client with One Voice.

Cons

With its syndicated mentality, Nielsen senior management struggled to understand why revenues from a custom based service did not increase on an annual basis at the same level as syndicated services.

Our custom group was shuffled multiple times within the company until it recently found a home within the Shopper/Consumer Insights area.

Advice to Management

Appreciate the fact that, in those years in which the company passes along increased costs to clients for providing data from the world's largest retail account, client's revenue budgets vis-a-vis spending on custom research services will be significantly reduced.

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  • Any Status
  1. Great Opportunities to grow with the company

    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Current Employee - Associate Client Director in Los Angeles, CA
    Current Employee - Associate Client Director in Los Angeles, CA

    I have been working at Nielsen full-time (More than 3 years)

    Recommends
    Positive Outlook
    Approves of CEO
    Recommends
    Positive Outlook
    Approves of CEO

    Pros

    career growth opportunities, regular reviews, smart co-workers, good bonus opportunities, the company is always expanding in to new areas of market research - if you're bored (but good) you should be able to find a new challenge internally

    Cons

    long hours are expected of employees, as with any job your manager can make a big difference - sometimes employees who are not yet ready to manage have direct reports


  2. Long time employee - lots of change, lots of opportunity

    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Former Employee - Marketing in Schaumburg, IL
    Former Employee - Marketing in Schaumburg, IL

    I worked at Nielsen full-time (More than 10 years)

    Recommends
    Positive Outlook
    No opinion of CEO
    Recommends
    Positive Outlook
    No opinion of CEO

    Pros

    If you like research and analysis, this is a great company. Many long-time employees there, and still a bit of the "old" family feel.

    Cons

    Lots of constant change. Reorganizations to evolve the company while trying to keep status quo.


There are newer employer reviews for Nielsen
There are newer employer reviews for Nielsen

See Most Recent

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