Pros

The name recognition of Omnicom is great for identity purposes and the perks being associated with OMC are plentiful but those perks are usually outside the workplace. There are several pockets of networking opportunities given the wide range of industries that Omnicom manages. The client roster and partnerships that OMC has nurtured and currently developing are all A-list in terms of recognition and brand building. OMC is taking a step forward with their external "image" concentration by expanding their diversity efforts and placing more emphasis on being information friendly as a parent company. From an infiltration perspective, they are hands-off and allow their companies to operate independently, unless there is a dip in revenue.

Cons

There is a long standing disconnect among subsidiaries meaning that while Omnicom is lacking vision on how to better facilitate a "happy sandbox" among its companies due to the financial expectation placed on each profit margin. There are slanted opportunities when pitching business against other OMC companies with little support in terms of being an information/research/results resource.

Advice to Senior Management

Identify a "connector" to bridge same-city agencies for collaboration efforts and one-for-all mentality.