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Helpful (1)

Compensation is the worst in the industry. Great for consumer, bad for advertisers.

  • Work/Life Balance
  • Career Opportunities
  • Comp & Benefits
  • Senior Management
Current Employee - Ad Manager
Current Employee - Ad Manager

I have been working at Patch

Doesn't Recommend
Approves of CEO
Doesn't Recommend
Approves of CEO

Pros

Can work from home Product is great for the community state of the art technology good health benefits great people

Cons

Commission paid out every 4 1/2 months. If you start the last month of the quarter you wont get paid until 5 1/2 months although your manager will get paid for your sales on the next payout. Products get terrible results will archaic tracking from the 90's. An emailed report is sent to the ad managers once a day of CTR's. Ad managers have no access to tracking reports. Share of voice is a bad idea on a community site. Universal rate card for Patch sites based on their age instead of traffic. So basically the rate is the same for 2 sites that have been around the same amount of time regardless if the other site gets a significantly lower amount of traffic. The site constantly has outages and errors with some ads not even showing. Goals should be based off of area not universal. Some areas will have much lower AVO's so your quota's should reflect the area. The infastructure was not thought out well. They're pushing websites like this is 2004. Have vision, mobile is where its going, sell mobile websites as well as desktop sites. They interview for professional seasoned folks, but pay entry level salary.

Advice to Management

Have the advertisers match the consumer behavior on the site. Banner ads siting next to articles is a bad idea. Consumers arent engaged and their isn't enough UV's to justify the rates. Put the ads in more engaged areas where people would be likely to have interest in the advertisers. The announcement and event sections which are free get more clicks than the banner ads. Incorporate the rating section with daily deals and advertisers. Change it from "places" to Community deals and Specials and incorporate daily deals from local vendors.

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  1. Helpful (1)

    The little engine that almost could

    • Work/Life Balance
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Current Employee - Anonymous Employee
    Current Employee - Anonymous Employee

    I have been working at Patch

    Doesn't Recommend
    Approves of CEO
    Doesn't Recommend
    Approves of CEO

    Pros

    Impressed with technology sent for virtual office: mac laptops, ipads, iphones

    Cons

    Minimal success for small advertisers, CTR rates and clicks per ad units over a 30-90 day period trend low for a hyper-local platform. Focus on growing short term business vs. long term business creates minimal customer loyalty. In small communities where retailers know one another and talk to each other, successful CTR rates are critical.

    Advice to Management

    Needs more localized open forums for real hands on suggestions, needs a simpler process for the smaller retailers who aren't as techno savvy as nationals or majors.


  2. Helpful (1)

    Great experience for a young journalist, but pay doesn't compensate for work.

    • Work/Life Balance
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Current Employee - Freelance
    Current Employee - Freelance

    I have been working at Patch

    Disapproves of CEO
    Disapproves of CEO

    Pros

    Unbeatable work experience and opportunity. I was able to pitch and report on my own story ideas with little oversight from the salaried management. Politicians in my area are beginning to respect Patch and I was able to secure a number of high-level interviews despite my new status. Able to arrive and get access to breaking news scenes. Able to shoot photo and video that would get published. Basically a great way to start a journalism career.

    Cons

    Freelancers are paid next to nothing and at similar levels, even if they have obviously more skill. Despite having a journalism degree and able to report on complex topics I would be paid the same amount as a different freelancer who covered a local library event or wrote a "frugal family" column about a couple locations to save money in the community. The editors struggle to keep up with their day-to-day tasks, particularly the mandates from the New York offices and have little time to anything but spot reporting journalism. No way to pay writers who think up and report on complicated features or shoot really good photos. The comment streams on their website should be monitored and promoted. They have yet to figure out how to handle those. Lack of ability to be promoted in the company. The company started a hiring spree in early 2009, which has largely dissipated except for the three areas where Queen Huff is interested in (South Carolina, Iowa and New Hampshire). So even if you are qualified freelancer who understands his or her community very well, has the capability to write and report better than other editors in the area, the chance of moving up in the company is slim right now. Whoever is selling ads in this company should fired. So many sites are wildly popular in their communities and still don't sell ads. This company could be making so much more money than it is.

    Advice to Management

    Allow editors to individualize their sites to give it a stronger community feel. Provide high-end cameras to editors and reporters to prevent all the shitty photos and videos that are all over Patch. Stop forcing stupid columns on sites like "Parents Talk", "Frugal Family", and "5 Things" that no one actually reads. Hire two editors for large sites. One editor can't possibly handle the news for any city larger than 40,000 people, even if they're extremely good. Provide every site with a police scanner. Stop hiring editors just out of college simply because they grew up in the town. Hire real reporters.


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