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Helpful (1)

It was a low-paying chance to start writing for free and get entry-level journalism experience.

  • Work/Life Balance
  • Culture & Values
  • Career Opportunities
  • Comp & Benefits
  • Senior Management
Former Contractor - Reporter in Boston, MA
Former Contractor - Reporter in Boston, MA

I worked at Patch as a contractor (More than a year)

Pros

It is a good way to get your foot (or pen) in the door and start writing for money.

Cons

Low-pay, little support, hard to get hired, freelance opportunities ended.

Advice to Management

Open your doors to freelancers and offer them more opportunities to network, as well as get hired.

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  1. Helpful (1)

    Patch used to be awesome, but not anymore!

    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Current Employee - Ad Manager in New York, NY
    Current Employee - Ad Manager in New York, NY

    I have been working at Patch full-time (More than a year)

    Doesn't Recommend
    Negative Outlook
    Disapproves of CEO
    Doesn't Recommend
    Negative Outlook
    Disapproves of CEO

    Pros

    AOL benefits, Virtual Office, Finally went to monthly commission pay outs. (Used to be 3 months, then 6 months, then finally monthly except they screw you on commissions if your selling on a CPM basis because it gets billed in arrears.

    Cons

    It's not hyper-local news anymore. Editors have to work in multiple Patch sites and are totally burned out. The freelance budget has been cut and taken away. There is no ROI for advertisers...the daily UV's to the site are a joke.....Patch claims 20,000 plus UV's on a monthly basis per Patch site....the truth is people are going to Patch less than 1.8 visits per MONTH! The site GOALS are 800 visits a day and they aren't hitting those numbers. Now selling a 25% share o of these 800 visits on an inside page position (roughly 85% of the traffic is an "inside" page) for $720 per month to a local business is an insanely high CPM and poor ROI for the client. Unless you are a hospital or financial institution with unlimited budget for "branding" Patch advertising is not a smart investment to grow your business.

    Advice to Management

    The open rates for the daily email blast are some of the best in the industry....why did the focus to get more "subscribers" ever end??? If 38% of newsletters subscribers are opening their emails each morning for their daily news, then wouldn't having 30,000 subscribers per Patch be the way to go?? It's a FREE subscription! Where would Groupon be without it's millions of subscribers? The average Patch site only has a few thousand subscribers. No wonder your average consumer is on the Patch site for less than 2 days in a month. You are charging local clients 100CPM's in some cases because you have so little traffic. And now taking inventory and giving it to Regional and Nationals players....the hyper-local look and feel was the advantage and niche Patch had. Having a local sales person that was a member of their local Chambers and had real relationships with their hospitals, schools, businesses and residents. All gone. Besides getting a call from India that you haven't paid your bill on time, business owners rarely get a live local person to meet with them. Either inside sales from a call center in New York or a regional person that only has time to call on the phone and ask for a web ex to try and sell them overpriced banner ads. Patch is now a sell out with news that gets updated every 4 days because the editors are overworked and the community doesn't contribute the way they could be. It's a shame how management from rest.com has run Patch into the ground.


  2. Helpful (1)

    Once a blast, now not so much

    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Former Employee - Associate Inside Sales Account Executive in New York, NY
    Former Employee - Associate Inside Sales Account Executive in New York, NY

    I worked at Patch full-time (More than a year)

    Doesn't Recommend
    Doesn't Recommend

    Pros

    Great office, great co-workers. The company has a great value prop.

    Cons

    It has become less of a motivating engergized sales floor and more of a call center. The sales floor used to be a place of friendly competition, where you are motivated to be successful on your own terms, with little micro management. Now, employees are dropping like flies, goals are doubled, and there is always someone breathing down your neck. The people are great, but the atmosphere is negative.


There are newer employer reviews for Patch
There are newer employer reviews for Patch

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