Primo Water – “Big Risk, possible reward...”

Pros

hopeful that stock options will gain value. Ability to make own decisions and gain support. New product line that will help the environment and gain new sales dollars for retailers

Cons

Value of company could possibly leave employees without any equity. Slow moving category in terms of regular retail turn items. No marketing or advertising to support slow sales.

Advice to Senior Management

Listen to your employees. Look at other companies in the industry to understand what they do well and how they do it. Talk to your customers.