QNX Software Systems – “QNX's great technology is hamstrung by poor marketing and management execution”

Pros

Great technology, excellent engineering talent, brilliant vision
A chance to make a real difference in the direction of a terrific product
Open software implementation that gives anyone the chance to use a world-class embedded product

Cons

Miserable marketing - no understanding of the embedded market or what customers really want
Inability to hit a deadline
Decisions made by uniformed people in positions of authority

Advice to Senior Management

Listen to customers, stop chasing the latest 'shiny' thing, focus like you say we should
Make a product that installs well, is easy to use, works first time and runs flawlessly.