QVC – “Great culture that can be leveraged to help us excel through the hard times if we remain confident.”

Pros

Fast paced environment. Good positive culture. Excitement of a 24/7 live TV network. We have a solid and loyal core base of customers and a huge potential to attract the next audience if we are able to show them who we are. Our brand is highly polarized which is both good and bad. We have a great opportunity to eliminate the classic stigma.

Cons

Pace is voracious and tough on the creative process. People have so many opportunities to chase down it can be frustrating if you let it get out of control. It's sometimes tough for new people to crack through our successful formula to implement new ideas. You really have to be persistent, do your homework, and build relationships.

Advice to Senior Management

Continue doing a great job of communicating through these times of uncertainty. Purchase another company that can cross promote our brand.