and they must have massive memory loss or empathy deficit to exploit the floor and frontline staff without a care. If you're not on the management track you're a dime a dozen. Advancement is rapid because they're continuously opening another REI (draining the profits from the established and more successful stores). And it's all about "Who loves ya baby?" popularity not performance gets you ahead at my store. I recognised that two months in. My store is not a success because we have any leaders, but because we have a great membership and they still want to drop their disposable income here. True leadership recognises , acknowledges, appreciates and compensates the workers who create the value of the company.