Razorfish – “Razorfish excells by not merely selling what the clients are buying, and doing great user-centered digital marketing.”

Pros

I worked with great people at Razorfish and I was disappointed to be laid off. In the months since, I have missed the people first and the work second.

The Razorfish client base is diverse, generally interested in good ideas, and offers the opportunity to do both direct-response and brand marketing. When times are good, the company is appreciative, and the company does its best to show it in little ways: pain relievers and cold medicine selection well-stocked, hot beverages from tea to emergen-c, the occasional office party.

Cons

Given the layoffs in late 2008, and the uncertain future of growth in digital until the economy recovers, it's not clear what Microsoft will do with a money-losing Razorfish.

Advice to Senior Management

Is the Razorfish value proposition still able to justify a premium price?