Pros

Private company that loves to spend money on great ideas, best place to work if you value marketing, work is more fun than most things you'll do in your personal life, laid back company that gets work done, work hard/play harder, the best idea wins.

Cons

The culture of the company is to work 60+ hour work weeks because, well, you work for an energy drink.
Disorganized when it comes to career development and advancement. There is little that has been developed by the HR side of things to develop current employees and take them to where they want to be in their career.
Upward growth isn't very possible.

Advice to Senior Management

There was recent change, bringing in a new North American CEO from Europe, and that was a much needed change. However, mid-level management in the field is old, antiquated and past their prime. New fresh ideas need to be brought in.
Develop your people in their careers even if it is not a promotion. They want to learn and ready themselves for the next step.