Reed's – “Somewhat chaotic”

Pros

this is a high growth consumer products company with strong market potential. reed's seems to be making the transition from natural foods to mainstream grocery chains. this is essential to future growth

Cons

the company is underfunded. it needs to become profitable for long term viability. the company needs to spend marketing resources in order to get the word out and to enhance the brand.

Advice to Senior Management

management needs to learn to delegate. they are not very trusting of the employees. employees need to be encouraged to take risks and not be afraid to make mistakes.