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Reynolds American – “Senior management”

Dec 17, 2008

3.0

Details

Reynolds American Senior Brand Director in Winston Salem, NC:   (Current Employee)

Pros

Significantly above average pay. Great benefits. Located in a low cost of living city.

Cons

Industry decline. Uncertain strategic direction of the company. Very impatient senior management leading to constant change in strategic direction. Lots of older conservative people with less tolerance to change

Advice to Senior Management

Need to be patient and stick with strategic direction for sometime. Also need to be proactive with regards to upcoming legislative changes and possible competitive tactics/strategy.
Try not to throw away the baby with the bathwater while changing strategic direction

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Reynolds American Overview (RAI )
Web
www.reynoldsamerican.com
Industries
Cigarettes, Cigars, & Smokeless Tobacco Products
Size
5000+ Employees, $8B+ Revenue
HQ
Winston-Salem, NC
Competitors
Philip Morris USA, Lorillard, British American Tobacco
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