Pros

The local companies have a very comfortable vibe. Turnover within my local stations in Virginia was low, due to staff morale and management skill on the local level. Some of the managers were phenomenal in encouraging and leading younger staff members on to bigger and better things.

Cons

Overall corporate management is very absent, except with GM's. GM's are then forbidden to pass down vital information to staff until word is given. Broken communication on a high level. Though my local GM, was an excellent leader. Layoffs in late '07 and Summer of '08 took many jobs belonging to loyal staff members. Sinking ratings, lack of technological progress and overall changes in radio caused this within many branches.

Advice to Senior Management

Senior Management should realize that they have a lot of young, smart people on their payroll. Listen in to the Marketing & Promotions conference call sometime. Ask the new kid in Minneapolis or the Intern in Charlottesville what THEY think could solve something. And listen, if only for a second. You might learn something about what your demographic is looking for.