Sharp Corporation – “Times have been good, but where to next?”

Pros

The research and technolgy development is second to none. The environment is ideal for creative individuals who want to manage their career through initiative and hard work.

Cons

While there are numerous postive attributes about working at Sharp, there remains a continual and growing fear that market and competiitive (Korean) conditions will test the firm in news ways that have never been dealt with before.

Advice to Senior Management

I would suggets that management contine to stay focused on the technology that has brought the company so many years of good results. As for the new challenges ahead -- don't jeopardize the brand for short term gain.