Sony Ericsson Mobile-Global – “Maybe a gamble”

Pros

Pleasent environment, nice people and very committed. Dynamic industry with lots of opportunity. Company has made some exciting products which have been top sellers.

Cons

Not sure about long term commitment to RTP site. Sony Ericsson is a Swedish and Japanese company with the focus in Sweden and Japan. Company needs to be more agile to keep ahead of the market changes, not sure if internal processes are up to this. Clearly senior management have been a sleep at the wheel for the past two years

Advice to Senior Management

Take control of the business, centralize and be more agile