Soraa

www.soraa.com
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There are newer employer reviews for Soraa

2 people found this helpful  

Really exciting to be part of a total revolution in the industry.

  • Comp & Benefits
  • Work/Life Balance
  • Senior Management
  • Career Opportunities
Current Employee - Anonymous Employee in Fremont, CA
Current Employee - Anonymous Employee in Fremont, CA

I have been working at Soraa

Pros

Very open and collaborative environment, working with amazingly smart and inspired people, great product, lots of opportunity to excel, constant learning and exposure to new ideas, great sales staff

Cons

Typical chaotic startup ambiguity about org chart, building new systems, management a bit out of touch with market realities, very competitive product space

Advice to ManagementAdvice

Listen to customers, make product roadmap based on what customers and market want, shoot higher in long term goals- this company will change everything, manage the potential

33 Other Employee Reviews for Soraa (View Most Recent)

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  1.  

    Proud of working for an innovative company that has chosen to take a different approach

    • Comp & Benefits
    • Work/Life Balance
    • Senior Management
    • Culture & Values
    • Career Opportunities
    Current Employee - Sales Manager
    Current Employee - Sales Manager

    I have been working at Soraa full-time (less than a year)

    Pros

    Probably one of the best things about working for Soraa is the technology that this company is working with. I am absolutely sure that this new LED technology has lots of potential and that company will be a huge success in the near future. Though it might be challenging sometimes you can see this enthusiasm within the whole team. Work-life balance is satisfying considering the fact that it is still considered a start-up company where you have to put in a little bit of extra effort, which is in turns fun given the level of self-development. The leadership is a leading by example. Company values are in general very good and you can feel this immediately when you start your work. The management is a good one and shares information with the very openly and on a regular basis.

    Cons

    As a start-up Soraa is still trying to find its way and for a lot of business challenges there are no standard procedures available yet.

    Recommends
    Positive Outlook
    Approves of CEO
  2.  

    An exciting and fulfilling place to work...a hi-tech start up with some teething problems...many more Pro's than Con's..

    • Comp & Benefits
    • Work/Life Balance
    • Senior Management
    • Culture & Values
    • Career Opportunities
    Current Employee - Senior Vice President International in London, England (UK)
    Current Employee - Senior Vice President International in London, England (UK)

    I have been working at Soraa full-time (more than a year)

    Pros

    GaN on GaN is an exciting disruptive technology with real benefits over the current incumbent competition. If you are a high performer who thrives on success then this is the place for you.
    Some fantastically clever people to work with both in the technology and commercial space and all the excitement and personal gratification that comes from working with a new market entrant and seeing it grow.
    A great place to challenge yourself and learn on the cutting edge of lighting technology...this is the future...

    Cons

    A new start up business with the highs and lows that comes with the territory, some mid tier and low level competency issues that can be frustrating but no worse than anywhere else...just more obvious here.
    Has been very American centric in the past but starting to understand and competently address the International markets
    Currently going from an R&D development Company into an early stage Commercial Business gaining Market traction. Of course there are some organizational realignment issues as they go through this evolution but they are dealt with in a pragmatic and empathic way.

    Advice to ManagementAdvice

    Keep doing what you're doing and clearing down the issues one by one, and the inherent advantages of the technology and the increasingly improving quality of the team will see this business through to the success it will inevitably have. Get in more real 'Lighting' people.

    Recommends
    Positive Outlook
    Approves of CEO
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