Star Tribune – “Not like it once was”

Pros

This newspaper is a leading regional news outlet. It is capable of excellence. Pay and benefits have been backsliding but are still decent as the industry goes. Employee parking is plentiful and relatively inexpensive. There's a small, reasonably stocked fitness center available to employees for a small fee.

Cons

The product is often mediocre and doesn't meet its potential. The industry is in decline; company leaders do not appear to have vision for addressing this. Management at times appears to have contempt for employees.

Advice to Senior Management

First, develop a vision for operating in a changing climate for the industry and communicate it to employees. Second: Morale, morale, morale -- especially in difficult times.