Synovate – “Ever seen a giraffe being born?”

Pros

Culture of innovation lives within this company unlike many others; open channels of communication, though you must turn to the right channel

Cons

A large company grappling with its newfound size and structure...not unlike a puppy with big feet...

Advice to Senior Management

Sr Mgmt communication requires more action and less chatter...it's great to open a push pipeline but it's unclear what the company truly is and this must be cultivated and harnessed by those within...not quite split personality but legacy traits remain and are at odds with the culture of the future that is widely touted