The Nielsen Company – “Nielsen is not a place to stay too long”

Pros

Nielsen is well recognized for its products and services. This is a great start to your career; it looks good to have Nielsen on your resume.

Cons

Right now I feel as if Nielsen is on a downward trend. Dave Calhoun has suspended promotions and raises for six months, and there is a hiring freeze, on top of layoffs in the latter part of last year. This is not helping employee morale. In fact, this strategy is going to drive away talented employees who will find opportunities on the client side where they will get rewarded for their hard work.

Advice to Senior Management

To keep good, talented employees, they must be properly incentivized with promotions and raises. There also must be more transparency in decisions that are made higher up that affect employee's careers.