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If you're going to work in market research, work for Nielsen

  • Comp & Benefits
  • Work/Life Balance
  • Senior Management
  • Career Opportunities
Current Employee - Senior Research Analyst  in  Parsippany, NJ
Current Employee - Senior Research Analyst in Parsippany, NJ

I have been working at The Nielsen Company

Pros

Many, many opportunities in the different parts of the company & for advancement

Cons

Would like more interaction with other branches of the company than we're currently getting

Advice to ManagementAdvice

Keep being transparent with what our company goals and give instructions on how we can achieve those together

Recommends
Approves of CEO

1206 Other Employee Reviews for The Nielsen Company (View Most Recent)

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  1. 1 person found this helpful  

    Better than most of the industry

    • Comp & Benefits
    • Work/Life Balance
    • Senior Management
    • Career Opportunities
    Current Employee - Analytics and Consulting  in  Chicago, IL
    Current Employee - Analytics and Consulting in Chicago, IL

    I have been working at The Nielsen Company

    Pros

    Depending on the job location, a good culture witin the company. Mostly younger people. Great opportunities to learn about marketing quickly in an entry-level job.

    Cons

    You are very dependent on brining in revenue, and the whims of the client. Could be off on an island. After a few years you may find yourself at a plateau if you are not willing to move and are not a good manger of other people. You will need to become very adept at handling clients and stress.

    Advice to ManagementAdvice

    Put more emphasis on value-added analysis, and less on cost-cutting and making everything mass producible. Become better consultants. Admit some of these 'products' are not sound. Bring more knowledge of what works for clients to everyone in the company.

    Disapproves of CEO
  2.  

    Largest research company and good starting place to gain a few years of experience

    • Comp & Benefits
    • Work/Life Balance
    • Senior Management
    • Career Opportunities
    Current Employee - Anonymous Employee
    Current Employee - Anonymous Employee

    I have been working at The Nielsen Company

    Pros

    Largest research company means access to a large variety of projects across multiple industries

    Cons

    A LOT of bureaucracy. Upper management may hate to admit it, but many units still operate as separate fiefdoms, though the walls are slowly coming down. Also, the company seems to be focused on throwing money at high growth opportunities, while other lucrative, yet slower growing units are feeling pinched.

    Advice to ManagementAdvice

    Pay attention to the desires and motives of the frontline employees. It's one thing to embark on an ambitious change agenda, it's another to alienate a lot of top and up-and-coming talent in the process.

    Recommends
    Approves of CEO
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