Pros

Large company with vast resources. Has significant retail experience and presence, so if you have interest in learning about how my market at a mass scale, this is a decent place. Interesting to manage operations that require refridgeration and a complex supply chain.

Cons

If you are interested in a varied experience, this is not the place. Trop is focused on being a small part of the PepsiCo portfolio. I left right when Neil came on, and his focus is profitability. If you want a place the will give you the experience of brand equity building, work on Gatorage or Pepsi. Also, Pepsi is going to move all of their beverages to NY in the next 3-5 years (in my opinion). Therefore, if working in Chicago is important to you this may be a shot term opportunity.

Advice to Senior Management

If you believe that WOM marketing has any effect on people, then your employees are your best brand advocates. You need to care about your employees if you are going to care about your brand.