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1 person found this helpful  

Declining brand

  • Comp & Benefits
  • Work/Life Balance
  • Senior Management
  • Culture & Values
  • Career Opportunities
Former Employee - Marketing Director  in  McLean, VA
Former Employee - Marketing Director in McLean, VA

I worked at USA Today full-time for more than 10 years

Pros

Journalists are first rate. Brand is well recognized and liked by consumers. Building is accessible and only 12 years old.

Cons

Gannett, the parent company, is run by bean counters. They have no interest in quality journalism or building a brand. They are focused on short term results and do not have the courage to stand up to Wall Street analysts to explain long term strategies.They relentlessly cut expenses and conduct layoffs with little effort to grow revenues.

Advice to ManagementAdvice

Sell off the newspapers to people that want to run newspapers and practice quality journalism. Or, put Publishers in charge of management, not Finance people.

Doesn't Recommend
Negative Outlook
No opinion of CEO

79 Other Employee Reviews for USA Today (View Most Recent)

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  1.  

    Awesome place to intern.

    • Comp & Benefits
    • Work/Life Balance
    • Senior Management
    • Culture & Values
    • Career Opportunities
    Current Employee - Multimedia Reporter  in  McLean, VA
    Current Employee - Multimedia Reporter in McLean, VA

    I have been working at USA Today as an intern for less than a year

    Pros

    Great atmosphere.
    People are very willing to teach if you are willing to learn.

    Cons

    NONE. The place treated me very well.

    Recommends
    Neutral Outlook
    No opinion of CEO
  2.  

    Fun and easy place to work, horrible pay and chances are you will be laid off.

    • Comp & Benefits
    • Work/Life Balance
    • Senior Management
    • Culture & Values
    • Career Opportunities
    Current Employee - Anonymous Employee
    Current Employee - Anonymous Employee

    I have been working at USA Today full-time

    Pros

    -Easy work day 9-5 ...pretty casual, take an hour lunch, nice office, decent benefits.
    -Good brand name on resume

    Cons

    -HR is a mess, good luck if you get a raise or review. Re-structering and layoffs are constant ...minimum twice per year. When people leave they don't hire someone to replace just give who is left more work. Furloughs. Overall low salary pay. Basically, Gannett is broke. People are burnt out and management has no direction. Don't really promote from within.

    Doesn't Recommend
    Negative Outlook
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