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VMware an opportunity lost by Marketing without strategy?

Marketing Manager (Former Employee) Mountain View, CA

ProsCool technology and a shot at fame

ConsReally poor senior management (before Maritz, who is very strong). Huge egos and unwillingness to listen to those at the 'coalface'. Culture of fear esp in EMEA.

Advice to Senior ManagementRoot out the unstrategic, bring-nothing egomaniacs currently in PR/AR/Communication.

As bad are the regional marketing leads and especially EMEA Marketing team, needs to learn that VMworld EMEA is a tactic NOT a strategy.

Overall a ridiculous over-promotion of those who cannot spell STRATEGIC has gone on for years under Diana Greene and has carried on because it 'Keeps its enemies closer'. This is not how a company thrives.

No, I would not recommend this company to a friend

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    Challenging work environment that allows personal growth

    Senior Member of Technical Staff (Current Employee) Palo Alto, CA

    I have been working at VMware


    Pros: The work environment at VMware is challenging but relaxed. You are surrounded by very smart people which keeps you on your toes. Being still a… Cons: No real downsides, it's a good place to work at. VMware currently suffers a bit… Advice to Senior Management: Pretty satisfied with the current leadership Yes, I would recommend this company to a friend More
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    1 person found this helpful  

    VMware offers great growth but needs to make some changes for the future.

    Inside Sales Representative (Current Employee) Austin, TX

    I have been working at VMware


    Pros: Growth and opportunity are some of the best reasons to work for VMware. Growth at 40% in 2008 is pretty good but we will… Cons: Who knows what this economy will bring to the virtualization market. … Advice to Senior Management: We need to make some changes in the leadership of sales (Inside Senior Mgt). There are too many… Yes, I would recommend this company to a friend More
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