39 Employee Reviews (View Most Recent)

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Good job, but not easy!!

  • Comp & Benefits
  • Work/Life Balance
  • Senior Management
  • Culture & Values
  • Career Opportunities
Current Employee - Account Executive  in  Bakersfield, CA
Current Employee - Account Executive in Bakersfield, CA

I have been working at Valley Yellow Pages full-time for more than 3 years

Pros

Depending on your manager you can have a lot of freedom to run you campaigns as you like, obviously if your numbers are good you never have to worry. The DSM's are very helpful when you are new. They have a good training program. The pay is good if you work at it.

Cons

Each campaign they lower your commissions and increase the price of advertising in the phonebook. Half the year you have to travel daily to neighboring counties, which can be tiring and hard on your car. The industry is going through a change because of the internet, so a lot of business don't believe in the effectiveness of the YP.

Recommends
Approves of CEO

Other Reviews for Valley Yellow Pages

  1.  

    Downsizing - Way Out of Date - Refuses to Market Itself

    • Comp & Benefits
    • Work/Life Balance
    • Senior Management
    • Culture & Values
    • Career Opportunities
    Former Employee - Account Executive  in  Marysville, CA
    Former Employee - Account Executive in Marysville, CA

    I worked at Valley Yellow Pages full-time for more than a year

    Pros

    The benefits are good. Somewhat flexible work schedule, especially since the company had gone to work-from-home, closed offices. Good work-life balance. Lap-top, Mobile Wi-Fi and cell phone provided, no printer or supplies. My manager was very good, considering the corporate parameters provided him. I think he has a brilliant future with a forward-looking company when he finally tires of plummeting sales stats with this one.

    Cons

    Offering only print, mobile text marketing, and space on a directory pages site, this company has remained almost static as far as product and service offerings, while the rest of the advertising world, and the company's competitors have forged to the cutting edge of digital marketing, with print almost an afterthought, essentially offered free with digital media packages. Further, despite the general concept of "Yellow Pages is a Dinosaur" this financially solvent, debt-free company, and the industry in general refuses to spend money advertising the benefits of their products. 42% of the population DO still use the yellow pages, whether they realize it or not, but the perception of business owners remains negative. Unfortunately, that refusal has seriously disheartened the account executive force.

    The company has recently forced all employees with 6+ mos. of employment to go on a "commission-only" program. This, as renewals are plummeting and new business is rare, and with the company's policy punishing account executives for failing to exceed the values of cancellations with new business accounts in a down-turned economy, has and will continue to force even its best senior sales people to find other jobs. Prescribed sales goals are nearly impossible to achieve now, even for previously top-selling AE's. Moral is very low.

    Reimbursement for home office expenses $15./mo? I spent more than that in postage. Reimbursement for mileage rarely covers the expense of putting so many miles on one's vehicle, has not kept up with the costs of fuel and maintenance.

    In short, this company is privately-owned, the aging owners and officers having made their fortunes long since, apparently content to let it die a natural death rather than revitalize their decrepit cash cow with infusions of digital products & services, marketing to public and business owners with mainstream media advertising. Too bad. Its a very nice directory. I was proud to offer it, just discouraged and frustrated with the company itself.

    Advice to ManagementAdvice

    Join the digital marketing age with products and services competing media offers. Invest in a huge, multi-media advertising campaign, or continue to stay way behind the curve and allow this ship to run aground, your choice. But your employees are not happy, disheartened, and unhappy, disheartened people don't sell up to their abilities, let alone their prescribed goals.

    Doesn't Recommend
    Negative Outlook
  2.  

    Down Sizing

    • Comp & Benefits
    • Work/Life Balance
    • Senior Management
    • Culture & Values
    • Career Opportunities
    Former Employee - Anonymous Employee
    Former Employee - Anonymous Employee

    I worked at Valley Yellow Pages

    Pros

    Base pay but going to commission only.
    Decent benefits

    Cons

    Poor management
    Going to commission only.

    Advice to ManagementAdvice

    Promote honest people into management.

    Doesn't Recommend
    Negative Outlook
    No opinion of CEO
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