Yahoo – “company struggled to find focus”

Pros

Relatively high profile company with huge audience and thus impact on consumers. Progressive work environment. Major player in the Internet sector, with international scope and multiple category leading services.

Cons

Management as not unified on company strategy. There were many functional areas with over-lapping responsibilities. This led to some organization confusion, and hindered the company's ability to introduce new products. Too much emphasis on "cool/fun".

Advice to Senior Management

Simplify the core business.