Yahoo! – “Personal opinion of Yahoo!”
Pros
Well know brand, strong impact on mainstream media. Extremely smart engineering team, and very ethnically diverse. Higher than average compensation.
Cons
Yahoo! is often spoken of in the shadow of Google - even though Yahoo! is a prime Internet portal. Also, management is not always transparent, for e.g., with the recent Microsoft-yahoo deal.
Advice to Senior Management
Talk to your soldiers: i.e., the engineers before making big-time mergers/deals. It is insufficient to simply loop in upper management.