Yahoo! – “Yahoo = Second Banana”
Pros
Benefits are really good, subsidized cafeteria, great people.
Cons
Lack of direction, morale. Google gets all the attention (and profits). Squandering of a formerly great company.
Advice to Senior Management
1) Big layoffs to reduce expenses
2) Figure out what Yahoo stands for - no one seems to know (Google = search, Microsoft = software, Yahoo = ??? email, gossip news???, large audience??). When I was there, Marketing couldn't come up w/ a coherent message b/c no one could figure out what defines Yahoo. A bunch of lame marketing at that time - FUSE acronym, TV commercials w/ people carrying around placards w/ URLs on them, etc.
