Pros

Zoran is a good way to enter the semi conductor industry. You will learn about the consumer electronics sector and gain valuable experience in the rising video market. Zoran supplies the chips in many of the DVD players sold at best buy circuit city etc... If you want to be in this sector Zoran can serve as a good school. The products are more on the commodity end, not much in the high end. You will find that the company is risk averse and incapable of competing on the basis of technological leadership. If you are looking for a challenge this is not the place for you.

Cons

The company is a textbook case study in what happens to a soulless technology company in Silicon Valley. The leadership is incapable of defining a strategy that would permit it to be trailblazer in its industry. it puts on a fine show at CES but most of those talented people have left or have been fired by the company. Little can be expected from a company that suffers from an engineering culture gone wild. Little respect for marketing or new ideas coming from those outside the elite circle of old friends who surround the CEO. Tough to break through these barriers.

Advice to Senior Management

Read The Servant by James Hunter. Sell the company to a major competotor. Take time off and meditate on the lives you've ruined and the great ideas that came from marketing that you savagely destroyed