iCrossing

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41 Employee Reviews (View Most Recent)

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  • Culture & Values
  • Work/Life Balance
  • Senior Management
  • Comp & Benefits
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  • Disapproves of CEO

2 people found this helpful  

Rampant Politics & Favoritism

Senior Analyst (Former Employee) San Francisco, CA

Pros- Work with established big brands, brands that have been around for decades
- Great place to learn search engine marketing, particularly PPC. iCrossing is a full service digital agency and PPC is where it shines.
- Pays well at the entry level

Cons- Poisonous & political environment between entry level analysts fighting for "manager" level positions. Managers are often first time managers (with no training on how to be manager) who inevitably fail to help develop their team.
- Promotions are not done on meritocracy, but rather favoritism and perception. It seemed that analysts who threw other analysts under the bus were promoted. Promotions also seemed to have favoritism as the analysts who were promoted were the ones that had close personal relationships with the managers.
- Innovative & creative thinking in the agency is dated. While iCrossing touts themselves as being at the forefront of innovation, they do not have the technological capabilities or the forward thinking clients to be innovative.
- While the clients are big (Fortune 500+), most digital agencies develop partnerships with there clients to ensure a healthy relationship. However, iCrossing has a habit of allowing their clients to dominate the relationship which leads to overworked analysts and client managers who cannot control the amount of work the clients are asking for.

Advice to Senior Management- Strive to work with forward thinking clients that can push and test your capabiltiies
- Foster a healthier working environment by promoting based on meritocracy and not favoritism.
- Provide clear reasons to which why a person was promoted

No, I would not recommend this company to a friend – I'm not optimistic about the outlook for this company

    • Culture & Values
    • Work/Life Balance
    • Senior Management
    • Comp & Benefits
    • Career Opportunities
    • Disapproves of CEO

    2 people found this helpful  

    Boys Club

    Strategist (Former Employee) Los Angeles, CA

    I worked at iCrossing full-time for more than 3 years


    Pros: Smart coworkers. Interesting client brands. Locked down process/operations. Good work/life… Cons: This is a company that's all about the rational, not the emotional. There is no equilibrium in rational/emotional thought, and it affects the agency's output.… No, I would not recommend this company to a friend More
    • Culture & Values
    • Work/Life Balance
    • Senior Management
    • Comp & Benefits
    • Career Opportunities
    • Disapproves of CEO

    2 people found this helpful  

    A House of Cards

    (Current Employee)

    I have been working at iCrossing full-time for more than a year


    Pros: iCrossing still has many top tier clients (probably not for much longer). If you can manage to work on some of the bigger accounts, it… Cons: Cronyism and gross incompetence at the highest levels and a relentless focus on securing bonuses for the most senior management. Not to mention a highly… Advice to Senior Management: The current management is incapable of taking advice, hence all… No, I would not recommend this company to a friend – I'm not optimistic about the outlook for this company… More
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