There are newer employer reviews for iCrossing
There are newer employer reviews for iCrossing

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Helpful (2)

Rampant Politics & Favoritism

  • Work/Life Balance
  • Culture & Values
  • Career Opportunities
  • Comp & Benefits
  • Senior Management
Former Employee - Senior Analyst in San Francisco, CA
Former Employee - Senior Analyst in San Francisco, CA

I worked at iCrossing full-time (More than a year)

Doesn't Recommend
Negative Outlook
Disapproves of CEO
Doesn't Recommend
Negative Outlook
Disapproves of CEO

Pros

- Work with established big brands, brands that have been around for decades - Great place to learn search engine marketing, particularly PPC. iCrossing is a full service digital agency and PPC is where it shines. - Pays well at the entry level

Cons

- Poisonous & political environment between entry level analysts fighting for "manager" level positions. Managers are often first time managers (with no training on how to be manager) who inevitably fail to help develop their team. - Promotions are not done on meritocracy, but rather favoritism and perception. It seemed that analysts who threw other analysts under the bus were promoted. Promotions also seemed to have favoritism as the analysts who were promoted were the ones that had close personal relationships with the managers. - Innovative & creative thinking in the agency is dated. While iCrossing touts themselves as being at the forefront of innovation, they do not have the technological capabilities or the forward thinking clients to be innovative. - While the clients are big (Fortune 500+), most digital agencies develop partnerships with there clients to ensure a healthy relationship. However, iCrossing has a habit of allowing their clients to dominate the relationship which leads to overworked analysts and client managers who cannot control the amount of work the clients are asking for.

Advice to Management

- Strive to work with forward thinking clients that can push and test your capabiltiies - Foster a healthier working environment by promoting based on meritocracy and not favoritism. - Provide clear reasons to which why a person was promoted

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  1. Helpful (2)

    Boys Club

    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Former Employee - Strategist in Los Angeles, CA
    Former Employee - Strategist in Los Angeles, CA

    I worked at iCrossing full-time (More than 3 years)

    Doesn't Recommend
    Neutral Outlook
    Disapproves of CEO
    Doesn't Recommend
    Neutral Outlook
    Disapproves of CEO

    Pros

    Smart coworkers. Interesting client brands. Locked down process/operations. Good work/life balance and compensation.

    Cons

    This is a company that's all about the rational, not the emotional. There is no equilibrium in rational/emotional thought, and it affects the agency's output. So-so creative. Deep, back end-centric client work. Little progressive front-end customer experience. Boys club exec team (i.e. Not a meritocracy). Smart, progressive co-workers feeding outside the iCrossing boys club end up leaving, because there is no alternative.


  2. Assistant Media Planner

    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Current Employee - Anonymous Employee
    Current Employee - Anonymous Employee

    I have been working at iCrossing full-time (Less than a year)

    Doesn't Recommend
    Negative Outlook
    No opinion of CEO
    Doesn't Recommend
    Negative Outlook
    No opinion of CEO

    Pros

    There are some company perks like free breakfast and lunch once a week. There is also a good work/life balance.

    Cons

    Unrealistic expectations for entry level hires. People aren't promoted when they should be.

    Advice to Management

    Develop a solid training program for new hires, rather than just waiting to see if they sink or swim.


There are newer employer reviews for iCrossing
There are newer employer reviews for iCrossing

See Most Recent

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