GfK AG Reviews

Pros

Independent charge of each turnkey research projects. Senior management did provide advise if facing any problem.

Cons

Final judgement should not be limited just to accounts valuation, i.e. net business revenue.

Advice to Senior Management

Opportunity should be given to both side to speak out their points.

Pros

open office
young staff
international
starting job at 9.30 am

Cons

Low salary
Treated like you are a slave
Rude sector managers (they're only nice to clients, not you!)
Working like a manufacturing company, projects come and go!
Bad office location
No air
No work life balance

Advice to Senior Management

Give more salary to people for god's sake. We're not machines, human!

Pros

Good exposure; good work life balance

Cons

Poor communication among different offices; mid-management inexperienced; narrow career advancement

Pros

Awesome environment, Many different projects, lots of travel

Cons

No room for growth, no training

Advice to Senior Management

Train junior employees to create future management canidates

Pros

There is not much office politics.
Colleagues are helpful.

Cons

Limited scope to grow. Limited scope to learn.
Too much of hand holding bordering on distrust.
Knowledge is not shared with everyone.
Lower pay compared to other MR agencies.

Advice to Senior Management

Projects should be evenly distributed.
Knowledge and skills of researchers should be developed by training them in various market research tools.
With time more scope should be given for researchers to take up increased responsibility, i.e. stop the hand holding.