GfK

  www.gfk.com
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GfK Reviews

Updated Jul 7, 2014

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All Employees Current Employees Only

3.0 113 reviews

78% Approve of the CEO

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Arno Mahlert

(9 ratings)

48% of employees recommend this company to a friend

Review Highlights

Pros
  • A pretty good work life balance, a good benefits package, great co-workers(in 7 reviews)

  • Good place to learn basics of market research - get your "feet wet:(in 12 reviews)


Cons
  • Not quite good work-life balance, much stress(in 6 reviews)

  • Senior management favored a junior person, took no action when jeopardizing projects(in 9 reviews)

113 Employee Reviews
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    • Culture & Values
    • Work/Life Balance
    • Senior Management
    • Comp & Benefits
    • Career Opportunities
    • Approves of CEO

     

    Change is the only constant

    Research Director (Current Employee) East Hanover, NJ

    ProsLots of different sectors and opportunities for movement, both geographical and by sector
    Many acquisitions over the years leads to many different points of view that all come together well

    Consconstant changes in processes, org structure, etc. HR is impossible to get in touch with

    Yes, I would recommend this company to a friend

    • Culture & Values
    • Work/Life Balance
    • Senior Management
    • Comp & Benefits
    • Career Opportunities
    • No Opinion of CEO

     

    Great Company, but too big

    Anonymous Employee (Former Employee)

    ProsTalented and Smart people, dynamic environment

    ConsToo Political, hundreds of new initiatives from the management board, high prices, not aware of what competitors are doing.

    Advice to Senior ManagementReduce number of initiatives and focus on deliver better products at lower prices.

    Yes, I would recommend this company to a friend

    • Culture & Values
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    • Senior Management
    • Comp & Benefits
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    • No Opinion of CEO

     

    Good Benefits, Good Co-Workers, Upper Management not in touch with employees

    Anonymous Employee (Current Employee)

    ProsA pretty good work life balance, a good benefits package, great co-workers.

    ConsToo many changes. The complexity of the matrix organization is hard to figure out, and upper management is afraid to put out an org chart for fear of headhunters contacting good employees. However, no org chart makes it hard for employees to know who in the organization is who. The only way to know what sector some of the people in my office work in is by asking them.

    Advice to Senior ManagementStop acquiring organizations and work to keep the employees you already have. The only reason most people stay is because of the benefits and their co-workers. There is no personalization from upper management.

    No, I would not recommend this company to a friend

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    • Culture & Values
    • Work/Life Balance
    • Senior Management
    • Comp & Benefits
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    • No Opinion of CEO

    1 person found this helpful  

    The downward spiral of your career

    Anonymous Employee (Current Employee)

    ProsThere are plenty of opportunities across all countries and room for growth (but at a cost).

    ConsThere is an endless amount of overtime. If you ever desire a personal life or expect to see your family, you should seek employment elsewhere. We have moved beyond the old boys' club to an environment of false promises. Morale is low across all levels but all management can talk about is more and more money. Growth at what cost? And if can't get enough money out of your product, why not eliminate some employees for added "efficiencies."

    Advice to Senior ManagementAll of your dedicated employees are jumping ship. Open your eyes! Open your ears!

    No, I would not recommend this company to a friend

    • Culture & Values
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    • No Opinion of CEO

     

    Need to focus more on research and clients, less on systems and counting $

    Anonymous Employee (Current Employee)

    ProsFlexible hours to some degree. Many people can work at home or take time off during the day if needed, but you will make up for missed time and the some, which should be expected. Some really good people from middle management down.

    ConsSenior management has become consumed with systems and processes to the point that researchers are spending less time on actual research and more time on figuring out whatever system du jour they have to use, all with relatively little administrative support. GfK has decimated the administrative staff and put their work in the hands of more expensive research staff, adding more hours to their day. Management also spends way too much time counting how much money they are or are not making, making the wider staff have to fill out too many spreadsheets and forms to the point that there is little time left to improve their own research, client service, and deliverables.
    The company talks a lot about employee engagement, but that seems to be just lip service, as internal satisfaction surveys measure little of what is relevant to the staff, and there are no open ends to allow for comments that don't fit into management's line of questioning. Anonymous comment boxes are never looked at.

    Advice to Senior ManagementSpend a few days in the life of a researcher or middle manager. Try to do all that you expect them to do at the level you expect the work to be done. The need to simplify should be apparent. Bring back some BDS staff for budget and invoice support.

    No, I would not recommend this company to a friend

    • Culture & Values
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    • Disapproves of CEO

     

    meh

    (Current Employee)

    ProsThe GfK is a growing market research company with a footprint in many countries. Some great people work there.

    ConsThey claim to foster a healthy life-work balance but you need to work long hours and weekends to keep up with the workload. High-quality employees are leaving in droves. Human resources seems utterly inept and sloppy. A terrible matrix structure means you oftentimes don't know who does what and nobody is ultimately responsible - and you can spend most of your day in meetings or emailing people so that nobody is out of the loop. Limited resources. A generous helping of pressure.

    Advice to Senior ManagementYour quarterly results are important but remember that a properly organized company and the support of employees is essential to get there. Employees are a company's best asset.

    No, I would not recommend this company to a friend – I'm not optimistic about the outlook for this company

    • Culture & Values
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    • No Opinion of CEO

     

    Work hard for your pennies

    Anonymous Employee (Current Employee) New York, NY

    ProsThe majority of people here are amazing. The people are quite possibly one of the main reasons people stay here.

    ConsCost-cutting. If it's not billable to a client directly, don't expect the company to pay for it.

    Tons on in-fighting between operations and research teams, mainly because processes are not defined well for either party and each side expects the other to pick up their slack.

    Advice to Senior ManagementStop cutting costs and put money into your people, it will deliver dividends! You cannot attract and KEEP top talent at your pay ranges, knowingly paying under the industry average as one of the top MR firms is unacceptable.

    Also need to recognize that researchers are not the best sales people, should look into finding strong sales staff and training them on the product. Knowing research from the ground up does not ensure that a person can SELL research.

    No, I would not recommend this company to a friend

    • Culture & Values
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    • Comp & Benefits
    • Career Opportunities
    • No Opinion of CEO

    1 person found this helpful  

    Chaotic work environment with little direction or training from upper management.

    Vice President (Current Employee) New York, NY

    ProsSome diamonds within the organization if you can find them.

    ConsNo sense of togetherness. BD people are sharks and care more about themselves (looking good to Sr. Management) than they care for the clients.

    Advice to Senior ManagementSr. management should physically walk around to see what is going on.

    No, I would not recommend this company to a friend – I'm not optimistic about the outlook for this company

    • Culture & Values
    • Work/Life Balance
    • Senior Management
    • Comp & Benefits
    • Career Opportunities
    • Disapproves of CEO

     

    Don't work here

    Anonymous Employee (Current Employee) New York, NY

    ProsGood name to have on your resume. There's some really dynamic and smart people who work within the organization. Exposure to a global corporate environment.

    ConsMy experiences are similar to other posters. The work/life balance favors work and some people believe GfK should be your life priority. Extreme lack of professionalism and respect. Management is out for their best interests and does not follow through on benefits and promises to its employees. They can't be trusted

    Advice to Senior ManagementExpect people to leave to gfk for an employer with a better balance and a management team that is comprised of trusted leadership.

    No, I would not recommend this company to a friend – I'm not optimistic about the outlook for this company

    • Culture & Values
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    • Senior Management
    • Comp & Benefits
    • Career Opportunities
    • No Opinion of CEO

     

    Okay to learn basics, no room for growth

    Market Research Manager (Former Employee) New York, NY

    ProsGood place to learn basics of market research - get your "feet wet:

    ConsNot a good place to grow - you will hit a wall unless you "know" someone or you're someones favorite that will get you promoted. In order to get promoted, I had to leave and come back in a different role - how insane is that?

    Advice to Senior ManagementGrow a pair and treat your employees with more respect.

    No, I would not recommend this company to a friend

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