GfK

  www.gfk.com
  www.gfk.com

GfK Reviews

Updated December 10, 2014
Updated December 10, 2014
134 Reviews
2.7
134 Reviews
Rating Trends

Recommend to a friend
Approve of CEO
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Arno Mahlert
17 Ratings

Review Highlights

Pros
  • A pretty good work life balance, a good benefits package, great co-workers (in 8 reviews)

  • Good place to learn basics of market research - get your "feet wet: (in 12 reviews)


Cons
  • Bureaucratic, different groups feel siloed, work-life balance can be challenging (in 9 reviews)

  • Senior management favored a junior person, took no action when jeopardizing projects (in 9 reviews)

More Highlights

Employee Reviews

Sort: Popular Rating Date
  1.  

    Career growth not relationship growth

    • Comp & Benefits
    • Work/Life Balance
    • Senior Management
    • Culture & Values
    • Career Opportunities
    Current Employee - Anonymous Employee in New York, NY
    Current Employee - Anonymous Employee in New York, NY

    I have been working at GfK full-time (more than an year)

    Pros

    Good vacation time and sick time. Management is driven to grow me (can't speak for others and other departments) and has proven it in the opportunities I have been given. Nice coworkers

    Cons

    Silo effect is pretty strong. Pay probably is lower. Health care is not great. Global is ruining regional opportunities, they just push what they want and don't care about what your actual needs are. Not really a social place, not much for interaction outside of work.

    Advice to ManagementAdvice

    Global company with regional rules. Not fun when people working in one country get an entire month off or take 6 weeks off while we sit here asking "why not us?!". We have a strategy to make us "one" but even in our building everyone works off different rules. Work life balance - they push it but not everyone can have it.

    Recommends
    Positive Outlook
    No opinion of CEO
  2. 1 person found this helpful  

    Emphasis on higher management only

    • Comp & Benefits
    • Work/Life Balance
    • Senior Management
    • Culture & Values
    • Career Opportunities
    Former Employee - Senior Research Analyst in New York, NY
    Former Employee - Senior Research Analyst in New York, NY

    I worked at GfK full-time (more than 3 years)

    Pros

    You get experience in the research world and are surrounded by very intelligent people

    Cons

    The company outsources everything to India which means you are constantly spending late nights/weekends doing re-work to fix mistakes. Also, don't think you will get compensated fairly or treated fairly in any way unless you have a VP+ title. These people do absolutely zero of the work and get paid more than the entire junior staff (who do ALL of the work) combined.

    Advice to ManagementAdvice

    Reevaluate how you treat your lower level employees before they all leave.

    Doesn't Recommend
    Negative Outlook
    Approves of CEO
  3. 2 people found this helpful  

    There is much better out there

    • Comp & Benefits
    • Work/Life Balance
    • Senior Management
    • Culture & Values
    • Career Opportunities
    Former Employee - Anonymous Employee in New York, NY
    Former Employee - Anonymous Employee in New York, NY

    I worked at GfK

    Pros

    Not much. Free Kuerig coffee, and the fact that your next opportunity will be a better one.

    Cons

    No on boarding process and HR is non existent. Horrible location in the financial district. There are many bosses but no leaders. Many folks in executive level positions are unethical, immorale, and lie through their teeth and are uninspiring. Run don't walk away from GFK. Work life balance is abysmal and not important.

    Advice to ManagementAdvice

    Take the blinders off and stop ignoring how management treats your greatest asset, your employees. Once people realize there is much better out there they will leave..... The grass is greener on the other side

    Doesn't Recommend
    Negative Outlook
    Disapproves of CEO
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  5. 1 person found this helpful  

    GFK BOUTIQUE RESEARCH - worst place I've worked at

    • Comp & Benefits
    • Work/Life Balance
    • Senior Management
    • Culture & Values
    • Career Opportunities
    Former Employee - Anonymous Employee in Boston, MA
    Former Employee - Anonymous Employee in Boston, MA

    I worked at GfK full-time (more than an year)

    Pros

    Boutique Research brunch of GfK is truly a black sheep in the company and this review is specifically about Boutique. Not too many pros unfortunately. They have interesting product, you learn a lot about technology industry and can build a good network through business travel and tech conferences. Free coffee and chips. Good downtown location. Oh and you'll feel very happy when you are out of that place.

    Cons

    No work-life balance. 60hr week is a bare minimum you are expected to put in. And the pay is below average. Forget about running late. Ever. There is a morning newsletter to produce before 8am, so you got to be at your desk at 7am. Frequent calls with colleagues or clients from Asia after 9pm. Having offices in three time zones you'd think they could have had people covering their own region during proper business hours, but no. You pretty much work around the clock. All this work is treated by management as given, you might hear a dry "thank you" at a quarterly team meeting, but that's all. Don't think about messing up, management is more focused on finding who's guilty and publicly "whip" for that, rather than getting the work done efficiently. Team work is encouraged only "on paper". No budget for team building events either. Some directors are plainly rude, so grow a thick skin. No matter how many hours and effort you put in, if you are not in the small inner circle of favorites, do not wait for that promotion. It's not gonna happen.

    Advice to ManagementAdvice

    Where do I begin..? Grow a human gene.
    Improve work-life balance or increase salaries.
    Can't increase salary? Then at least say thank you every time you see that extra effort put in and really mean it!
    Leverage teams in their own time zones. Sleep deprived employees - are inefficient employees.
    Set clear path for career advancement.

    Doesn't Recommend
    Neutral Outlook
    No opinion of CEO
  6. 1 person found this helpful  

    Sinking...fast

    • Comp & Benefits
    • Work/Life Balance
    • Senior Management
    • Culture & Values
    • Career Opportunities
    Current Employee - Anonymous Employee
    Current Employee - Anonymous Employee

    I have been working at GfK full-time (more than 3 years)

    Pros

    Great colleagues, some people have flexible schedules

    Cons

    Horrible, painful place to work. The company is run by researchers with little background in sales. It's in panic mode scrambling to generate business. Expectations are unrealistic and work life balance nonexistent. Bureaucrats in Germany produce low-quality results and then pat themselves on the back. Firings are happening and those left behind are looking to leave. HR is nonexistent...their lack of support borders on negligence. Low pay. Bleh!

    Advice to ManagementAdvice

    no advice as they probably won't listen or admit their mistakes

    Doesn't Recommend
    Negative Outlook
    Disapproves of CEO
  7.  

    Too many acquisitions - too little time to get it together

    • Comp & Benefits
    • Work/Life Balance
    • Senior Management
    • Culture & Values
    • Career Opportunities
    Former Employee - Human Resources in New York, NY
    Former Employee - Human Resources in New York, NY

    I worked at GfK full-time (more than an year)

    Pros

    Gfk the brand, vacation, early Fridays in the summer

    Cons

    Too many acquisitions - too little time to get it together. They still have a Mom and Pop mentality and a time when they need to think bigger. Not a lot of processes and procedures in place.

    Recommends
    Neutral Outlook
    No opinion of CEO
  8.  

    Good

    • Comp & Benefits
    • Work/Life Balance
    • Senior Management
    • Culture & Values
    • Career Opportunities
    Current Employee - Intern in New York, NY
    Current Employee - Intern in New York, NY

    I have been working at GfK as an intern (less than an year)

    Pros

    - Very Flexible schedule.
    - Good coffee

    Cons

    - Big company
    - Far from the train

    Recommends
    Approves of CEO
  9. 1 person found this helpful  

    Potential to deliver integrated market research service offerings, but not executing seamlessly yet

    • Comp & Benefits
    • Work/Life Balance
    • Senior Management
    • Culture & Values
    • Career Opportunities
    Current Employee - Anonymous Employee
    Current Employee - Anonymous Employee

    I have been working at GfK full-time (more than 3 years)

    Pros

    Lots of young people, colleagues are friends. Potential for burn out not as bad as other big consulting firms.

    Cons

    Many formerly autonomous firms that have been acquired but not integrated make collaboration across business units difficult. Lots of smart people move on after acquisition. Top-down GfK culture focused on systems adherence and pipeline management overshadows original company culture.

    Advice to ManagementAdvice

    Invest in people, recognize that developing innovative new offerings and approaches takes time and thought.

    Doesn't Recommend
    Negative Outlook
    No opinion of CEO
  10.  

    I have excellent experience in gfk

    • Comp & Benefits
    • Work/Life Balance
    • Senior Management
    • Culture & Values
    • Career Opportunities
    Former Employee - Project Systems in East Hanover, NJ
    Former Employee - Project Systems in East Hanover, NJ

    I worked at GfK as a contractor (less than an year)

    Pros

    team work with leadership and others

    Cons

    training , office culture and discussing about work

    Advice to ManagementAdvice

    management is helpful

    Recommends
    Positive Outlook
    No opinion of CEO
  11.  

    Good Strategic Direction

    • Comp & Benefits
    • Work/Life Balance
    • Senior Management
    • Culture & Values
    • Career Opportunities
    Former Employee - Anonymous Employee
    Former Employee - Anonymous Employee

    I worked at GfK

    Pros

    Have a good offering to the market vs. competition and a good work life balance. For the most part people are smart and collaborative so it is a good working environment.

    Cons

    In cost-cutting mode and expectations are unrealistic so job security is not there. This is not uncommon among the largest MR companies. Globalization of company strategy is underway so creative opportunity is limited.

    Negative Outlook
    No opinion of CEO

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