GfK Reviews

Updated September 11, 2014
Updated September 11, 2014
125 Reviews
3.0
125 Reviews
Rating Trends

Recommend to a friend
Approve of CEO
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Arno Mahlert
13 Ratings

Review Highlights

Pros
  • A pretty good work life balance, a good benefits package, great co-workers (in 7 reviews)

  • Good place to learn basics of market research - get your "feet wet: (in 12 reviews)


Cons
  • Not quite good work-life balance, much stress (in 6 reviews)

  • Senior management favored a junior person, took no action when jeopardizing projects (in 9 reviews)

More Highlights

Employee Reviews

Sort: Popular Rating Date
  1.  

    I have excellent experience in gfk

    • Comp & Benefits
    • Work/Life Balance
    • Senior Management
    • Culture & Values
    • Career Opportunities
    Former Employee - Project Systems  in  East Hanover, NJ
    Former Employee - Project Systems in East Hanover, NJ

    I worked at GfK as a contractor for less than a year

    Pros

    team work with leadership and others

    Cons

    training , office culture and discussing about work

    Advice to ManagementAdvice

    management is helpful

    Recommends
    Positive Outlook
    No opinion of CEO
  2.  

    Good Strategic Direction

    • Comp & Benefits
    • Work/Life Balance
    • Senior Management
    • Culture & Values
    • Career Opportunities
    Former Employee - Anonymous Employee
    Former Employee - Anonymous Employee

    I worked at GfK

    Pros

    Have a good offering to the market vs. competition and a good work life balance. For the most part people are smart and collaborative so it is a good working environment.

    Cons

    In cost-cutting mode and expectations are unrealistic so job security is not there. This is not uncommon among the largest MR companies. Globalization of company strategy is underway so creative opportunity is limited.

    Negative Outlook
    No opinion of CEO
  3.  

    Potential to deliver integrated market research service offerings, but not executing seamlessly yet

    • Comp & Benefits
    • Work/Life Balance
    • Senior Management
    • Culture & Values
    • Career Opportunities
    Current Employee - Anonymous Employee
    Current Employee - Anonymous Employee

    I have been working at GfK full-time for more than 3 years

    Pros

    Lots of young people, colleagues are friends. Potential for burn out not as bad as other big consulting firms.

    Cons

    Many formerly autonomous firms that have been acquired but not integrated make collaboration across business units difficult. Lots of smart people move on after acquisition. Top-down GfK culture focused on systems adherence and pipeline management overshadows original company culture.

    Advice to ManagementAdvice

    Invest in people, recognize that developing innovative new offerings and approaches takes time and thought.

    Doesn't Recommend
    Negative Outlook
    No opinion of CEO
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  5.  

    Intern

    • Comp & Benefits
    • Work/Life Balance
    • Senior Management
    • Culture & Values
    • Career Opportunities
    Current Employee - Research Analyst  in  New York, NY
    Current Employee - Research Analyst in New York, NY

    I have been working at GfK as an intern for more than a year

    Pros

    The pay is good, and the work can be really interesting if you are invested in it.

    Cons

    A lot of work in excel but the work-life balance is good

    Advice to ManagementAdvice

    Make sure everyone on the team sees the ultimate goal. They don't always include interns in meetings, and the broader picture.

    Recommends
    Positive Outlook
    No opinion of CEO
  6.  

    Trying in a competitive environment

    Former Employee - Anonymous Employee
    Former Employee - Anonymous Employee

    I worked at GfK

    Pros

    Smart people, downtown and convenient location

    Cons

    Bureaucratic, different groups feel siloed, work-life balance can be challenging

  7.  

    Great Company, but too big

    • Comp & Benefits
    • Work/Life Balance
    • Senior Management
    • Culture & Values
    • Career Opportunities
    Former Employee - Anonymous Employee
    Former Employee - Anonymous Employee

    I worked at GfK full-time for more than 8 years

    Pros

    Talented and Smart people, dynamic environment

    Cons

    Too Political, hundreds of new initiatives from the management board, high prices, not aware of what competitors are doing.

    Advice to ManagementAdvice

    Reduce number of initiatives and focus on deliver better products at lower prices.

    Recommends
    Neutral Outlook
    No opinion of CEO
  8.  

    Good Benefits, Good Co-Workers, Upper Management not in touch with employees

    • Comp & Benefits
    • Work/Life Balance
    • Senior Management
    • Culture & Values
    • Career Opportunities
    Current Employee - Anonymous Employee
    Current Employee - Anonymous Employee

    I have been working at GfK full-time for more than 5 years

    Pros

    A pretty good work life balance, a good benefits package, great co-workers.

    Cons

    Too many changes. The complexity of the matrix organization is hard to figure out, and upper management is afraid to put out an org chart for fear of headhunters contacting good employees. However, no org chart makes it hard for employees to know who in the organization is who. The only way to know what sector some of the people in my office work in is by asking them.

    Advice to ManagementAdvice

    Stop acquiring organizations and work to keep the employees you already have. The only reason most people stay is because of the benefits and their co-workers. There is no personalization from upper management.

    Doesn't Recommend
    Neutral Outlook
    No opinion of CEO
  9. 1 person found this helpful  

    Need to focus more on research and clients, less on systems and counting $

    • Comp & Benefits
    • Work/Life Balance
    • Senior Management
    • Culture & Values
    • Career Opportunities
    Current Employee - Anonymous Employee
    Current Employee - Anonymous Employee

    I have been working at GfK as an intern

    Pros

    Flexible hours to some degree. Many people can work at home or take time off during the day if needed, but you will make up for missed time and the some, which should be expected. Some really good people from middle management down.

    Cons

    Senior management has become consumed with systems and processes to the point that researchers are spending less time on actual research and more time on figuring out whatever system du jour they have to use, all with relatively little administrative support. GfK has decimated the administrative staff and put their work in the hands of more expensive research staff, adding more hours to their day. Management also spends way too much time counting how much money they are or are not making, making the wider staff have to fill out too many spreadsheets and forms to the point that there is little time left to improve their own research, client service, and deliverables.
    The company talks a lot about employee engagement, but that seems to be just lip service, as internal satisfaction surveys measure little of what is relevant to the staff, and there are no open ends to allow for comments that don't fit into management's line of questioning. Anonymous comment boxes are never looked at.

    Advice to ManagementAdvice

    Spend a few days in the life of a researcher or middle manager. Try to do all that you expect them to do at the level you expect the work to be done. The need to simplify should be apparent. Bring back some BDS staff for budget and invoice support.

    Doesn't Recommend
    Neutral Outlook
    No opinion of CEO
  10. 2 people found this helpful  

    The downward spiral of your career

    • Comp & Benefits
    • Work/Life Balance
    • Senior Management
    • Culture & Values
    • Career Opportunities
    Current Employee - Anonymous Employee
    Current Employee - Anonymous Employee

    I have been working at GfK full-time for more than 10 years

    Pros

    There are plenty of opportunities across all countries and room for growth (but at a cost).

    Cons

    There is an endless amount of overtime. If you ever desire a personal life or expect to see your family, you should seek employment elsewhere. We have moved beyond the old boys' club to an environment of false promises. Morale is low across all levels but all management can talk about is more and more money. Growth at what cost? And if can't get enough money out of your product, why not eliminate some employees for added "efficiencies."

    Advice to ManagementAdvice

    All of your dedicated employees are jumping ship. Open your eyes! Open your ears!

    Doesn't Recommend
    Neutral Outlook
    No opinion of CEO
  11. 1 person found this helpful  

    meh

    • Comp & Benefits
    • Work/Life Balance
    • Senior Management
    • Culture & Values
    • Career Opportunities
    Current Employee - Anonymous Employee
    Current Employee - Anonymous Employee

    I have been working at GfK full-time for more than 5 years

    Pros

    The GfK is a growing market research company with a footprint in many countries. Some great people work there.

    Cons

    They claim to foster a healthy life-work balance but you need to work long hours and weekends to keep up with the workload. High-quality employees are leaving in droves. Human resources seems utterly inept and sloppy. A terrible matrix structure means you oftentimes don't know who does what and nobody is ultimately responsible - and you can spend most of your day in meetings or emailing people so that nobody is out of the loop. Limited resources. A generous helping of pressure.

    Advice to ManagementAdvice

    Your quarterly results are important but remember that a properly organized company and the support of employees is essential to get there. Employees are a company's best asset.

    Doesn't Recommend
    Negative Outlook
    Disapproves of CEO

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