Iconoculture Reviews

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3.1
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Dan Frawley
6 Ratings

7 Employee Reviews

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  1. good company to experience the cycles of a startup

    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Former Employee - Anonymous Employee in Minneapolis, MN
    Former Employee - Anonymous Employee in Minneapolis, MN

    I worked at Iconoculture full-time (More than 8 years)

    Recommends
    Approves of CEO
    Recommends
    Approves of CEO

    Pros

    very dynamic with fun challenges growth trajectory of the company quality of people team collaboration

    Cons

    nothing significant that would not occur in almost any company

    Advice to Management

    Continue to solicit, listen and acknowledge feedback from all parts and all levels of the organization


  2. Helpful (2)

    A once-great company, now a mediocre subsidiary

    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Former Employee - Anonymous Employee
    Former Employee - Anonymous Employee

    I worked at Iconoculture full-time (More than 8 years)

    Doesn't Recommend
    Negative Outlook
    Disapproves of CEO
    Doesn't Recommend
    Negative Outlook
    Disapproves of CEO

    Pros

    At its peak, it gathered together some of the smartest people I've had the fortune to work with. Terrible mismanagement at the top led to it squandering tens of millions in venture funding, leading to its acquisition by the publicly traded Corporate Executive Board. It's now called "CEB Iconoculture" and many of the smart people have fled. That said, they continue to have a unique and interesting point of view on consumer behavior that could be unlocked with the right management.

    Cons

    Also a pro: the decentralized, work-at-home default for many of the consumer strategist teammembers. Unfortunately, this work-at-home default made it challenging to effectively communicate and collaborate and simply crushed any hopes of work-life balance.

    Advice to Management

    Getting rid of ex-CEO Dan Frawley was the right first step.


  3. Iconoculture

    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Former Employee - Anonymous Employee
    Former Employee - Anonymous Employee

    I worked at Iconoculture

    Neutral Outlook
    Neutral Outlook

    Pros

    Consumer insights space is intriguing and colleagues at Iconoculture are excellent.

    Cons

    Growth at the company as plateaued.


  4. Is this helpful? The community relies on everyone sharing – Add Anonymous Review


  5. Great business opportunity; missed execution; mediocre management

    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Former Employee - Anonymous Employee
    Former Employee - Anonymous Employee

    I worked at Iconoculture full-time (More than 3 years)

    Doesn't Recommend
    Negative Outlook
    Disapproves of CEO
    Doesn't Recommend
    Negative Outlook
    Disapproves of CEO

    Pros

    Iconoculture's core observational research / advisory product was unique in the marketplace in the early & middle days (pre-2008). Qualitative research is fun to do (for employees) and was very valuable for clients.

    Cons

    Increasingly competitive environment (Futures Company, Stylus, free trend reporting services) have put pressure on Icono; client pressure to include quantitative research resulted in very poor quant products. Management does not believe that domain expertise is as important as delivering services at low cost, so has consistently laid off senior employees when times have been tough and instead relied on younger, more energetic and MUCH less experienced employees to deliver research to clients. The level of quality of research that can be delivered this way (mediocre at best) precludes Iconoculture from ever moving up the value chain and becoming a true strategic partner for its clients. Acquisition by CEB does not seem to have addressed any of the core issues that plagued the company prior to acquisition.

    Advice to Management

    The quality of research delivered in a company like Icono is going to be directly proportional to the quality and experience of the senior researchers on the team. The product is only as good as Icono's analysts, and so the revolving-door policy of booting employees when they become too expensive runs counter to developing long-term value.


  6. good culture.

    • Work/Life Balance
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Current Employee - Anonymous Employee in Minneapolis, MN
    Current Employee - Anonymous Employee in Minneapolis, MN

    I have been working at Iconoculture

    Recommends
    Approves of CEO
    Recommends
    Approves of CEO

    Pros

    good culture, flexible. lots of time off.

    Cons

    not much opportunity for advancement within role.


  7. Sinking ship

    • Work/Life Balance
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Former Employee - Anonymous Employee
    Former Employee - Anonymous Employee

    I worked at Iconoculture

    Doesn't Recommend
    Disapproves of CEO
    Doesn't Recommend
    Disapproves of CEO

    Pros

    Original core trend research database and advisory service was very valuable for clients and fun for Icono team to deliver

    Cons

    Risk-averse and visionless senior management team has purged the founders' vision and talent from the company, leaving a sales-driven grind

    Advice to Management

    Find a new strategic CEO who can develop and build a new Iconoculture that reflects current market conditions and needs


  8. Anyone looking for transparency or pride in a company - need not apply

    • Work/Life Balance
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Current Employee - Employee
    Current Employee - Employee

    I have been working at Iconoculture

    Doesn't Recommend
    Disapproves of CEO
    Doesn't Recommend
    Disapproves of CEO

    Pros

    the founders are wonderful and inspiring

    Cons

    Senior management is unqualified and poor communicators

    Advice to Management

    the company's product is it people - that is the talent you are selling



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