ImpreMedia Reviews

Updated July 27, 2015
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2.5
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Monica Lozano
4 Ratings

12 Employee Reviews

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  1. Account Manager

    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Former Employee - Account Manager in San Francisco, CA
    Former Employee - Account Manager in San Francisco, CA

    I worked at ImpreMedia full-time (Less than a year)

    Pros

    impreMedia opens opportunities to grow within the company. Great salary and commissions.

    Cons

    They need more sales managers with experience.

    Advice to Management

    Recognize and value your hard working employees by evaluating their work.


  2. Hard-working team

    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Current Employee - Sales Representative in Los Angeles, CA
    Current Employee - Sales Representative in Los Angeles, CA
    Recommends
    Neutral Outlook
    Approves of CEO

    I have been working at ImpreMedia full-time (More than 8 years)

    Pros

    ImpreMedia faces a challenging advertising marketplace but is doing a good job moving forward.

    Cons

    Could use a more collaborative team effort since resources are spread throughout the US. Communication can be a challenge at times.

    Advice to Management

    Try leading by example. Don't continue cutting salaries and requiring admins not to use so much paper and staples only to have management travel first class and stay at the best hotels. It sends the wrong message.


  3. Long Term Business Transition

    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Current Employee - Marketing Manager in New York, NY
    Current Employee - Marketing Manager in New York, NY
    Doesn't Recommend
    Negative Outlook
    Approves of CEO

    I have been working at ImpreMedia (More than a year)

    Pros

    The Business is trying to re-build his business model taking in consideration that Digital plays an important role in content marketing. Impremedia is moving forward to do that but with baby steps.

    Cons

    Lack of top management communication with peers and middle management. TManagement is constanty changing the strategic directions that dont allow to staff to be clear what in the Business goal.

    Advice to Management

    Define better the business strategy, company positioning and try to keep focus in those strategies for reasonable time in order to see the outcome. When change every month, it is difficult to understand what is the Corporate positioning.


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  5. An Unfocused Mess

    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Current Employee - Administrative in Los Angeles, CA
    Current Employee - Administrative in Los Angeles, CA
    Doesn't Recommend
    Negative Outlook
    No opinion of CEO

    I have been working at ImpreMedia full-time (More than 8 years)

    Pros

    A few great coworkers left that are almost like family.

    Cons

    Too many unfocused changes by management without a clear goal (at least not shared with the rest of the company). No raises in the near future according to management since the company is going through hard times. A lot of the resources have been cut. No opportunities to grow. A serious lack of communication between departments. Just moved to a really tiny floor in a new building where every department is mixed (too much noise from people when talking on the phone, no privacy). They cut a lot of people the previous year. Instead of replacing them, they are dividing the work among employees from other departments for the same salary.

    Advice to Management

    I understand that you are running a business, but when you have unhappy workers, you won't reach that far. It seems at times that this is a sinking ship, and I am hopeful that I am wrong. I'm almost certain that over 50% of the people working here are dissatisfied with the direction management is giving the company.


  6. La opinion newspaper

    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Current Employee - Reporter in Los Angeles, CA
    Current Employee - Reporter in Los Angeles, CA
    Doesn't Recommend
    Negative Outlook
    Disapproves of CEO

    I have been working at ImpreMedia full-time (More than 10 years)

    Pros

    Great opportunity to reach out to the Latino community who is very loyal to the 80 year old newspaper

    Cons

    A constant shift on leadership. The newspaper is not the family owned newspaper any longer and is simple a corporation own by Argentinian investors who are looking to make a profit only. It's just another corporation and no longer the voice of the community

    Advice to Management

    Sell it back to the Lozano family and go back to the original desofn of the paper. The new tabloid format looks awful


  7. impremedia is a leading company in Spanish language media.

    Former Employee - Anonymous Employee in Los Angeles, CA
    Former Employee - Anonymous Employee in Los Angeles, CA
    Positive Outlook

    I worked at ImpreMedia full-time (More than 10 years)

    Pros

    Many opportunities for advancement if you have the right skills.

    Cons

    No matching 401K, but there is a 401K plan.


  8. If you just do your job and don't ask too many questions, or suggest too many ideas - You'll be fine!!

    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Current Employee - Account Executive in Los Angeles, CA
    Current Employee - Account Executive in Los Angeles, CA
    Doesn't Recommend
    Negative Outlook
    Disapproves of CEO

    I have been working at ImpreMedia full-time (More than 3 years)

    Pros

    Like other reviews state - They have respected and recognized Hispanic brand names particularly in LA, New York and the Bay Area I found La Opinion was by far the "Big Fish" in the Spanish print market, with a great image in the public eye. 1st and/or 2nd generation Hispanics look up and respect the La Opinion name tremendously. Very loyal readership base within Southern California. Great "skyscraper" view of Downtown LA. Welcoming family oriented environment with frequent potlucks and creative holiday themed festivities . Their brand name allows you the opportunity to open and create long-lasting relationships with advertisers that can be very helpful down the line.

    Cons

    The first sales job I have ever seen where seniority is more important than actual daily sales activity. They (management) do not seem to understand that efforts in finding and retaining new clients is more important and much harder in the newspaper (declining) industry than the retention of very very old clients that mostly renew out of "habit". Innovative ideas and brainstorming are not encouraged whatsoever by management. - they seem to feel threatened, as if you are trying to do "their" job. No one wants to "rock the boat" by perhaps stepping out of their comfort zone to create new challenges. No one speaks of, or readily acknowledges that they have lost their once almost monopolistic market share in the Hispanic print and especially digital market.

    Advice to Management

    Have a better understanding of the industry environment and where you fit in it.


  9. A company with great brands,poor management and poorer opportunities for growth.

    • Work/Life Balance
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Current Employee - Anonymous Employee in Los Angeles, CA
    Current Employee - Anonymous Employee in Los Angeles, CA
    Doesn't Recommend
    Disapproves of CEO

    Pros

    impreMedia pays competitive salaries. impreMedia owns some powerful brands in the Hispanic marketplace. impreMedia and its brands will help you open doors to major advertisers and partners. impreMedia can be a great place to build up your contacts and then leave to a use your experience and contacts at a better run company.

    Cons

    Poor management and few opportunities for advancement are consistent theme at impreMedia. impreMedia has poor communication structure and poor imagination for doing innovative things. The company lacks a clear vision for the future and extremely poorly implemented online and mobile strategies. Employees therefore have few opportunities to do creative things in this space. Decisions based on politics rather than business are the norm here. This is specially true when it comes to advancement opportunities. The company has experienced a exodus of talent in the last 12 moths which threaten its bottom line (which is already very weak).

    Advice to Management

    Your employees are your biggest asset (and one of the only ones). Trust, respect, challenge, and advance them. Invest in them and your long term survival will be assured. Kill the politics.


  10. impreMedia is no longer a digital company

    • Work/Life Balance
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Former Employee - Management in Brooklyn, NY
    Former Employee - Management in Brooklyn, NY
    Recommends
    Approves of CEO

    Pros

    Great opportunity to keep learning about the digital aspect of media and further enhance my expertise. With the previous Digital Chief, Arturo Duran there was a strong roadmap of the digital future for the company.

    Cons

    Old school mentality from publication publishers that would not allow the integration of print and online. There was a mayor problem with inflated corporate titles and an unexperienced corporate content editor that did not understand digital and would dictate without group consideration.

    Advice to Management

    The current CEO (Monica Lozano) is a huge step back for impreMedia digital growth. All departments also lack experienced online staff and multimedia journalists.


  11. Helpful (1)

    Not a good place to work

    • Work/Life Balance
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Former Employee - Sales Representative in Chicago, IL
    Former Employee - Sales Representative in Chicago, IL
    Doesn't Recommend
    No opinion of CEO

    Pros

    It's a job...paid the bills (sometimes)

    Cons

    - Management out of touch with reality - Too many lies to staff - Newspaper industry a dying breed - Blood from stones are unrealistic

    Advice to Management

    John Payton no longer at ImpreMedia... - Company has too many chiefs, most of whom talk big, but don't know how to make things happen. - Old school thinking with new world promises Not the most PC place to work.



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