Initiative

  www.initiative.com
  www.initiative.com

Initiative Reviews

Updated December 19, 2014
Updated December 19, 2014
89 Reviews
2.9
89 Reviews
Rating Trends

Recommend to a friend
Approve of CEO
(no image)
Jim Elms
12 Ratings

Review Highlights

Pros
  • Great work-life balance, company is aggressively trying to change their culture, process, product (in 6 reviews)

  • Definitely a fun work environment (in 8 reviews)


Cons
  • Long long long hours (10-12 hour days are average) with no overtime (in 18 reviews)

  • low pay, few opportunities outside of media (in 7 reviews)

More Highlights

Employee Reviews

Sort: Popular Rating Date
  1.  

    Lesser of all evils

    • Comp & Benefits
    • Work/Life Balance
    • Senior Management
    • Culture & Values
    • Career Opportunities
    Current Employee - Analyst in Los Angeles, CA
    Current Employee - Analyst in Los Angeles, CA

    I have been working at Initiative full-time (more than an year)

    Pros

    same as many media agencies, you have great people working hard for a common goal, up against tough clients and a corporation built on a foundation of driving people into the ground until they leave

    Cons

    See pros. Lack of senior acknowledgement and care

    Neutral Outlook
    No opinion of CEO
  2.  

    Warning. No adult supervision.

    • Comp & Benefits
    • Work/Life Balance
    • Senior Management
    • Culture & Values
    • Career Opportunities
    Current Employee - Anonymous Employee
    Current Employee - Anonymous Employee

    I have been working at Initiative full-time (more than an year)

    Pros

    Media perks. Miracle mile location?

    Cons

    Poor management. Unprofessional HR department. Disconnected from NY HQ. Very cheap company.

    Advice to ManagementAdvice

    Upper management needs to clean house. Restructure has left people dead weight in the fishbowls. Would not recommend people to work here. Working on exit strategy. Adios.

    Doesn't Recommend
    Neutral Outlook
    No opinion of CEO
  3.  

    Intern

    • Comp & Benefits
    • Work/Life Balance
    • Senior Management
    • Culture & Values
    • Career Opportunities
    Former Employee - Anonymous Employee
    Former Employee - Anonymous Employee

    I worked at Initiative as an intern (less than an year)

    Pros

    There is a good summer program that teaches you about the different positions in media. Good office culture. Beer Cart Friday

    Cons

    There were limited amount of hours to work and not much benefits for interns.

    Recommends
    Approves of CEO
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  5.  

    Like working at an automotive factory as 1 of 350 in a never-ending assembly line.

    • Comp & Benefits
    • Work/Life Balance
    • Senior Management
    • Culture & Values
    • Career Opportunities
    Current Employee - Digital Media Planner in Los Angeles, CA
    Current Employee - Digital Media Planner in Los Angeles, CA

    I have been working at Initiative full-time (more than an year)

    Pros

    - meetings with cool brands
    - free food/snacks almost everyday because of meetings
    - retirement plan options
    - lots of vacation time
    - opportunity to work with a charity
    - big name brands/accounts in house spending $$$

    Cons

    - BAD RETENTION RATE: people quit ever 10 days!
    - non-intimate coworking space: you don't know your peers working on other accounts at all
    - obscenely long hours
    - "churn and burn" type attitude
    - less instructive, more demanding management
    - unclear hierarchy
    - very political landscape
    - very gossipy
    - very click-y
    - bland office location (LA): call center desks, bright lighting, not enough seating or (internal) refreshments/nourishments worthy of such a large shop
    - inability to speak freely
    - inability to question the norm
    - frequent debates over basic media work

    Advice to ManagementAdvice

    We get it. There are 350+ people here, but that doesn't mean you have to make us all numbers in your book. The retention rate is SO bad! Try to retain your employees and get better work out of them. They've lost some major accounts recently for a reason! Try to stay away from this place!

    Doesn't Recommend
    Negative Outlook
    No opinion of CEO
  6.  

    Great place to work

    • Comp & Benefits
    • Work/Life Balance
    • Senior Management
    • Culture & Values
    • Career Opportunities
    Current Employee - Anonymous Employee in Los Angeles, CA
    Current Employee - Anonymous Employee in Los Angeles, CA

    I have been working at Initiative full-time

    Pros

    The perks are great. We get a ton of vacation days, half days before 3 day weekends, 10 day break over Christmas and New Years. Work life balance is ok. Beer cart fridays. Tons of free food and drinks.

    Cons

    Promotions seem hard to come by; raises even harder. 401k matching only sticks if you stay with Initiative 3+ years.

    Advice to ManagementAdvice

    Be more transparent.

    Recommends
    Positive Outlook
    Approves of CEO
  7.  

    Good place

    • Comp & Benefits
    • Work/Life Balance
    • Senior Management
    • Culture & Values
    • Career Opportunities
    Current Employee - Media Strategist in Atlanta, GA
    Current Employee - Media Strategist in Atlanta, GA

    I have been working at Initiative full-time (less than an year)

    Pros

    Great, small teams. Teamwork atmosphere. Everyone is friendly. Overall good experience thus far in my short time here (only been 6 months).

    Cons

    Teams may be spread a bit to thin. It seems that in the interest of saving money for the client in the beginning, the teams aren't necessarily staffed to the right capacity for the work load (which comes with the territory sometimes b/c the workload could change or not be clear upfront)

    Recommends
    Neutral Outlook
    No opinion of CEO
  8.  

    Not bad

    • Comp & Benefits
    • Work/Life Balance
    • Senior Management
    • Culture & Values
    • Career Opportunities
    Former Employee - Digital Planner in Los Angeles, CA
    Former Employee - Digital Planner in Los Angeles, CA

    I worked at Initiative full-time (more than an year)

    Pros

    The people are great. Definitely a fun work environment. A lot of paid holidays/vacation time. They have a number of big clients, so you get a great chance to learn a lot and network a lot as well.

    Cons

    Low pay, long hours. No bonuses/perks. Promotions often times seem to take place based on timing, as opposed to qualifications and performance.

    Advice to ManagementAdvice

    Take better care of your employees, especially if they're putting in extra long hours. Maybe work on time-management a bit, so time spent in the office is more productive.

    Recommends
    Neutral Outlook
    Approves of CEO
  9. 1 person found this helpful  

    Dishonest Hiring Practices at Initiative LA, Broken Agency Structure at Large

    • Comp & Benefits
    • Work/Life Balance
    • Senior Management
    • Culture & Values
    • Career Opportunities
    Current Employee - Associate Strategist in Los Angeles, CA
    Current Employee - Associate Strategist in Los Angeles, CA

    I have been working at Initiative full-time (more than an year)

    Pros

    Cool clients and office, good PTO and benefits, good amount of training available

    Cons

    Initiative pays less than almost every other agency in LA, and attempts to make up for this by essentially verbally promising overtime totaling up to 33% of your offered salary. Many of my coworkers had the exact same conversation in their interview. And then you begin working at the agency, and are told that you're not allowed to work overtime.

    Initiative also touts claims that every single person hired on will learn and work with digital. Beware, because this is not at all the case. You'll start on a strategy team, and soon learn that the digital investment team is taking care of 100% of digital strategy. Strategy and investment cannot be separated, but the business structure attempts to do this impossible task.

    The agency is broken and employees are taking notice, in turn bringing down employee moral and raising turnover rate. I would try to work at any other agency before Initiative- you'll at least have a higher salary.

    Advice to ManagementAdvice

    Leadership should be fighting for your employees salaries, fighting for their happiness. At least congratulate them on their work anniversaries, make them feel valued. Otherwise, Initiative will hold consistently understaffed accounts, leading to loss of accounts, leading to a bleak future at Initiative.

    Doesn't Recommend
    Negative Outlook
    Approves of CEO
  10.  

    Hard work but great people

    • Comp & Benefits
    • Work/Life Balance
    • Senior Management
    • Culture & Values
    • Career Opportunities
    Current Employee - Strategy Supervisor in Los Angeles, CA
    Current Employee - Strategy Supervisor in Los Angeles, CA

    I have been working at Initiative full-time (more than 3 years)

    Pros

    Great people, good benefits, great company to learn a lot of different parts of the marketing/media business, good growth opportunities, awesome perks from sales reps, strong support from upper management

    Cons

    Bad work/life balance (but that's normal for the industry), long hours during the busy season, low pay in the beginning but as you move up the pay is very competitive for the industry

    Advice to ManagementAdvice

    Create a culture that respects a better work/life balance and you will get even better results from your employees

    Recommends
    Neutral Outlook
    Approves of CEO
  11.  

    Lack of leadership and direction for the company.

    Former Employee - Director
    Former Employee - Director

    I worked at Initiative full-time (more than 3 years)

    Pros

    There are good people who care about doing good work.

    Cons

    Not much leadership from Management team.

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