NM Incite Reviews

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2.5
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Andrew Somosi
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  1. Not a bad company, too many politics

    • Comp & Benefits
    • Work/Life Balance
    • Senior Management
    • Culture & Values
    • Career Opportunities
    Current Employee - Director in Chicago, IL
    Current Employee - Director in Chicago, IL

    I have been working at NM Incite full-time (more than a year)

    Pros

    Pay well and the people are nice

    Cons

    Very difficult to get anything done with internal politics and leadership team that just doesn't have the interest or vision for the product.

    Advice to ManagementAdvice

    Focus on your product offerings and less time trying to out do each other

    Doesn't Recommend
    Negative Outlook
    Approves of CEO
  2. Marriage of a fast paced and innovative start up to an 800 pound gorilla always results in a messy divorce!

    • Comp & Benefits
    • Work/Life Balance
    • Senior Management
    • Culture & Values
    • Career Opportunities
    Former Employee - Anonymous Employee
    Former Employee - Anonymous Employee

    I worked at NM Incite full-time

    Pros

    - Smart, fun and genuinely nice colleagues that made every day an enjoyable learning experience
    - Lean and entrepreneurial environment that enabled one to learn rapidly if they took the initiative

    Cons

    - Lack of appropriate investments in technology, infrastructure and employee resources resulted in a rapid decline in employee moral
    - Constant management churn, internal cross organizational politics and preferential treatment by the old management resulted in the company losing focus and direction
    - Too much dependance on lifers who were only concerned about maintaining the status quo so they could keep getting their paychecks and not actually help improve things in the company, made it extremely difficult for new management to turn around the company

    Advice to ManagementAdvice

    Your heart is in the right place and recent efforts, admirable, but you failed to adequately prioritize your key assets - i.e., the long term employees that helped grow the company.

    Negative Outlook
    No opinion of CEO
  3. 4 people found this helpful

    analyst

    • Comp & Benefits
    • Work/Life Balance
    • Senior Management
    • Culture & Values
    • Career Opportunities
    Former Employee - Anonymous Employee
    Former Employee - Anonymous Employee

    I worked at NM Incite

    Pros

    suite of notable clients, talented team, looks good on your resume, good exposure to social media research

    Cons

    Andrew Somosi drove this company into the ground with poor communication and decision-making

    Doesn't Recommend
    Negative Outlook
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  5. Analyst

    Current Employee - Anonymous Employee
    Current Employee - Anonymous Employee

    I have been working at NM Incite

    Pros

    Great clients to work with, great learning experience, good starter positions

    Cons

    Overall the salary is low and the benefits are poor

  6. 1 person found this helpful

    Senior Analyst

    • Comp & Benefits
    • Work/Life Balance
    • Senior Management
    • Culture & Values
    • Career Opportunities
    Current Employee - Senior Analyst in New York, NY
    Current Employee - Senior Analyst in New York, NY

    I have been working at NM Incite full-time (more than 3 years)

    Pros

    Access to great clients, great "name" in the social media consulting world, flexible work/ilfe balance (great about letting you work from home), Buzzmetrics product is a fantastic analytical tool. The benefits of a large company ( 401k, great health insurance etc) make a difference. Good entry on your resume if you're just starting out of college, etc.

    Cons

    Company has gone downhill dramatically in the last 1/12 years ; used to be staffed by really smart, hardworking, team players, but due to upper management's attitude of "we don't care if you leave" people are fleeing the company for better compensation and less stress. High pressure work environment, esp if you work on a big client account or are a Senior Analyst/Manager. Expect to work long hours for little pay compared to others in the industry.

    Advice to ManagementAdvice

    Stop telling employees that "everyone is replaceable" and recognize you have a seriously employee retention problem that is beginning to effect the quality of client deliverables.

    Doesn't Recommend
    Negative Outlook
  7. Great learning experience

    • Comp & Benefits
    • Work/Life Balance
    • Senior Management
    • Career Opportunities
    Current Employee - Social Media Analyst in Cincinnati, OH
    Current Employee - Social Media Analyst in Cincinnati, OH

    I have been working at NM Incite

    Pros

    -Cutting edge research in a growing field of social media.
    -Collaboration with both nielsen data and mckinsey consulting
    -Fun accounts to work on and good work/life balance

    Cons

    -management can be confusing and misdirected
    -micromanagement not uncommon
    -heads-down type of work. not energetic but stable if you make sure to meet all your deadlines

    Advice to ManagementAdvice

    less micromanagement, more collaboration

    Recommends
  8. 1 person found this helpful

    2 Strong Brands don't mean 1 strong company

    • Comp & Benefits
    • Work/Life Balance
    • Senior Management
    • Culture & Values
    • Career Opportunities
    Former Employee - Client Development
    Former Employee - Client Development

    I worked at NM Incite full-time (more than a year)

    Pros

    Some of the 2 strongest advisory company brands in the world: Nielsen + McKinsey. Working in a very cutting edge space of social media and primed for growth. Great place to get into the space and gain solid experience.

    Cons

    Senior leadership pretends to be experts in social media, but they actually have very little experience. Foundation is only in data mining with little understanding of anything else. Company technology is outdated and tech team continues to fall behind competitors. McKinsey has very little involvement with the company and mixed feelings about the JV in general. New leadership is ex-McKinsey and thinks that their strong advisory brand will be enough to land deals.

    Compensation is not at all competitive.

    Advice to ManagementAdvice

    Choose a single focus. Currently you are trying to do everything in social media for companies, but only have a foundation in monitoring. Text monitoring is a small piece of the overall puzzle and your trying to sell projects that you know little about.

    Recommends
    Negative Outlook
  9. Outstanding opportunity for employees to gain social media/research savvy, but innovation stifled

    • Comp & Benefits
    • Work/Life Balance
    • Senior Management
    • Culture & Values
    • Career Opportunities
    Former Employee - Research Manager
    Former Employee - Research Manager

    I worked at NM Incite full-time (more than 5 years)

    Pros

    - Chance for employees to immerse in vertical/industry and social media, and across geographies
    - Very robust methodology and business objective of custom analytics excellence
    - Opportunities for general business training within the broader Nielsen organization
    - Ability/Potential to integrate data sets from other Nielsen organizations
    - Push for relationship building and collaboration with clients to meet goals/needs

    Cons

    - Lack of true "integration" with McKinsey (if "integration" was actually ever the goal)
    - Undefined value proposition to clients - strange overlap of software as service (dashboard), custom analytics, consulting
    - Continuous leadership churn over several years/lack Nielsen's lack of real understanding of social media and its fit within the Buy-Watch orientation
    - Lack of investment in analytics tool/platform
    - 2012 push towards off-shoring (which doesn't always work in text mining/analytics)
    - Analyst teams scheduled within an inch of their working lives
    Together, these factors stifled research and product innovation and has led to the departure of very strong talent.

    Advice to ManagementAdvice

    If ever there was an organization with TREMENDOUS potential for future success, this is it. But, until the listed constraints can be eased, a clear value proposition established, and employees empowered to achieve and advocate for the brand, only time will tell if NM Incite can re-establish a leadership position.

    Doesn't Recommend
    Neutral Outlook
  10. Great Learning Experience; Issue With Employee Retention

    • Comp & Benefits
    • Work/Life Balance
    • Senior Management
    • Culture & Values
    • Career Opportunities
    Former Employee - Research Analyst
    Former Employee - Research Analyst

    I worked at NM Incite full-time (more than a year)

    Pros

    + Great brand recognition with Nielsen and McKinsey & Co. (joint venture)
    + Build your expertise/skills as a social media consultant (vs. just analyzing conversation)
    + Extremely talented team of individuals
    + Great integration opportunities using Nielsen data
    + Project management/client management exposure early on
    + A great boost to your resume (other employers are impressed with the experience and eager to interview you)

    Cons

    - Employee Retention
    - Few Additional Hires
    - Work/Life Balance (as more people leave, work kept piling up)
    - Very very tight scheduling
    - Multiple client deliverables to be sent on a weekly basis
    - Heads down environment

    Advice to ManagementAdvice

    Upper management seems to be out-of-touch with workforce: identify issues behind the employee retention problem. Focus on keeping your existing employees by rewarding their efforts (and long hours) and investing in much-needed resources. Increase satisfaction by promoting a dynamic culture instead of deterring it (e.g. cutting social funds, work/life balance). Identify flight-risks early and work towards keeping those employees.

    Recommends
    Negative Outlook
  11. One trick pony. A good trick, but just one.

    • Comp & Benefits
    • Work/Life Balance
    • Senior Management
    • Career Opportunities
    Current Employee - Buzz Analyst in London, England (UK)
    Current Employee - Buzz Analyst in London, England (UK)

    I have been working at NM Incite

    Pros

    Market leader in social media research. Tie in with McKinsey Consultants can be great experience if they let you work with them. Robust methodologies. Great clients, good prospects for growth.

    Cons

    The tool to sell to clients is pricey and riddled with UI issues. Risky market with many clients dropping off the pipeline as the ROI from buying social media analysis is still not clear to them. Lots of cheaper tools available- all with strong analysts sitting behind them.

    Advice to ManagementAdvice

    Get on top of understanding qualitative research, the power and limitations of the outlier. Read some books. Keep doing a lot of the joined up thinking with other Nielsen products. Ensure your most junior staff get exposure to McKinsey Analysts. There's a really valuable knowledge exchange to be had there.

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