Northlich

www.northlich.com

Northlich Reviews

Updated October 28, 2014
Updated October 28, 2014
11 Reviews
2.6
11 Reviews
Rating Trends

Recommend to a friend
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Kathy Selker
4 Ratings

Employee Reviews

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  1.  

    Great Culture, Clients and Creative Minds

    • Comp & Benefits
    • Work/Life Balance
    • Senior Management
    • Culture & Values
    • Career Opportunities
    Former Employee - Anonymous Employee in Cincinnati, OH
    Former Employee - Anonymous Employee in Cincinnati, OH

    I worked at Northlich full-time (more than a year)

    Pros

    Opportunity to work with one of the best advertising firms in the area.

    Cons

    Potential for long work hours at times, but that's the nature of the beast.

    Recommends
    Approves of CEO
  2.  

    An agency with a wealth of talent, but distorted leadership.

    • Comp & Benefits
    • Work/Life Balance
    • Senior Management
    • Culture & Values
    • Career Opportunities
    Former Employee - Anonymous Employee
    Former Employee - Anonymous Employee

    I worked at Northlich full-time

    Pros

    -Good location
    -Good talent/people
    -Good small-scale perks: soda machine, snacks, happy hours, etc.

    Cons

    -Lack of leadership
    -Lack of career development

  3.  

    A lot of talent mismanaged from the top down. Leadership could have done a better job of backing up their empty words.

    • Comp & Benefits
    • Work/Life Balance
    • Senior Management
    • Culture & Values
    • Career Opportunities
    Former Employee - Anonymous Employee in Cincinnati, OH
    Former Employee - Anonymous Employee in Cincinnati, OH

    I worked at Northlich full-time

    Pros

    A good creative group from the account services to the actual creatives. that pushes themselves to bring new thinking and solutions.

    Cons

    The company suffers from a culture of distrust, false intent and lacking direction. I don't believe that when it's leadership changed hands years ago that the folks coming in had a sense of where they wanted to go. Good products and services were discarded and even worse, good people.

    Advice to ManagementAdvice

    Quit studying to be leaders and start being them. And every now and then you might want to take your finger pointing off of the people working hard to do the right thing and turn them on yourselves. You may be the real issue.

    Doesn't Recommend
    Neutral Outlook
    Disapproves of CEO
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  5.  

    Great creative!

    • Comp & Benefits
    • Work/Life Balance
    • Senior Management
    • Culture & Values
    • Career Opportunities
    Former Employee - Anonymous
    Former Employee - Anonymous

    I worked at Northlich

    Pros

    Work hard, play hard. This company likes to celebrate their wins and boasts a casual atmosphere. If you want a great look inside an ad agency, Northlich is your place. The employees are so passionate about what they do... It's inspiring.

    Cons

    There's a lot of competition in the local market. Cincinnati has a ton of agency presence and sometimes it's hard to win business.

    Advice to ManagementAdvice

    Implement development plans for current employees... I would include free courses and plans of action for employees to gain promotions.

    Recommends
    Neutral Outlook
    Approves of CEO
  6.  

    Running On Fumes

    • Comp & Benefits
    • Work/Life Balance
    • Senior Management
    • Culture & Values
    • Career Opportunities
    Former Employee - Anonymous Employee
    Former Employee - Anonymous Employee

    I worked at Northlich

    Pros

    Flexible about scheduling and non-management co-workers genuinely friendly. A family environment in some respects.

    Cons

    Outdated, poor management and just overall bad decisions made over the past couple years is bringing the company down. The only reason why the company has made it through thus far is because of its history. However, the history is not helping the company these days. It will be a surprise if the company will survive over the next few years.

    Advice to ManagementAdvice

    Serious re-structuring needs placed. All upper management either needs training, or simply replaced. Hiring cheap personal to make important decisions, and it shows. The company might do better under new ownership.

    Doesn't Recommend
    Negative Outlook
    Disapproves of CEO
  7.  

    Roller Coaster

    • Comp & Benefits
    • Work/Life Balance
    • Senior Management
    • Career Opportunities
    Former Employee - Anonymous Employee in Cincinnati, OH
    Former Employee - Anonymous Employee in Cincinnati, OH

    I worked at Northlich

    Pros

    Smart senior leadership. Bright people in creative, strategy, etc.

    Cons

    Plays favorites with employees. No clear cut niche, more generalist agency than specialist. A fast revolving door. Many people are overworked and unhappy but afraid to admit it.

  8.  

    Tumultuous culture, high turnover, office politics

    • Comp & Benefits
    • Work/Life Balance
    • Senior Management
    • Career Opportunities
    Former Employee - Anonymous Employee in Cincinnati, OH
    Former Employee - Anonymous Employee in Cincinnati, OH

    I worked at Northlich

    Pros

    Northlich has had some great people. The younger staff in particular seemed highly intelligent and extremely motivated. They had a desire to do the right thing even if management and systems made it difficult to express themselves.

    Cons

    I have never seen a more political environment than at Northlich. The leadership there has undergone great transition in the last few years as various power struggles played out.

    Advice to ManagementAdvice

    Rediscover your moral compass. Don't be afraid to admit your past mistakes. Add a dash of humility to your approach to the advertising and branding game.

    Doesn't Recommend
  9.  

    If your and ad person and want to work in a P&G environment then this is this place for you.

    • Comp & Benefits
    • Work/Life Balance
    • Senior Management
    • Career Opportunities
    Former Employee - Account Director in New York, NY
    Former Employee - Account Director in New York, NY

    I worked at Northlich

    Pros

    Very Strategic and great learning from the P&G way

    Cons

    The culture was more like working on the client side than an agency. Agency was too locked into the P&G way..even for non-P&G clients.

    Advice to ManagementAdvice

    Be an agency not a client

    Doesn't Recommend
  10.  

    Great place to have on your resume, but pay is low and advancement is slow.

    • Comp & Benefits
    • Work/Life Balance
    • Senior Management
    • Career Opportunities
    Former Employee - Assistant Account Manager
    Former Employee - Assistant Account Manager

    I worked at Northlich

    Pros

    Management and direct supervisor very approachable and excellent about helping a young employee learn and develop in different marketing areas. Working on the agency's largest client, the recognition for great work was constant.
    Very creative group of people. Unique ideas that speak directly to a target were frequent and rewarded.

    Cons

    On day-to-day issues, there is a disconnect between senior management and employees. The direction of the company, new logo and other changes were in the dark to the majority of employees. Group feedback and buy in would make the change process stronger.
    Change and feedback in the mid-sized/large agency occurred very slowly.
    The turnover rate is very high. Folks are frequently in and out the door.

    Advice to ManagementAdvice

    More frequent communication to employees.
    Weekly e-mail update was successful, but did not last.

    Increase compensation to increase employee retention. Employees will use Northlich experience to start career and go elsewhere to make more money.

    Recommends
  11.  

    Met some of smartest people in the industry and some lifelong friends at Northlich.

    • Comp & Benefits
    • Work/Life Balance
    • Senior Management
    • Culture & Values
    • Career Opportunities
    Former Employee - Anonymous Employee
    Former Employee - Anonymous Employee

    I worked at Northlich (more than 8 years)

    Pros

    I worked on a broad range of brands and product categories.

    Cons

    Longer hours than any other agency job I've ever worked. That's dependent on client/work load though.

    Recommends

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