ReachLocal Reviews

Updated February 5, 2015
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4.0
16 Reviews
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ReachLocal CEO Sharon Rowlands
Sharon Rowlands
6 Ratings

16 Employee Reviews

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  1. 5 years in

    • Comp & Benefits
    • Work/Life Balance
    • Senior Management
    • Culture & Values
    • Career Opportunities
    Current Employee - Anonymous Employee in London, England (UK)
    Current Employee - Anonymous Employee in London, England (UK)

    I have been working at ReachLocal full-time (more than 5 years)

    Recommends
    Positive Outlook
    Approves of CEO
    Recommends
    Positive Outlook
    Approves of CEO

    Pros

    Personal development.
    Team meetings are always fun and different - runs, spin class, cricket, rounders, yoga, meditation...
    Family Day in the summer.
    Has helped employees move to other cities/counties to work in ReachLocal in other locations.
    Great people to work with.
    Themed call days where everyone gets involved.
    Great incentives - not just for the sales teams!
    Great managers.
    Games room.
    Trips to Google.
    Trips to Google in other counties.
    Friday drinks trolley.

    Cons

    Don't expect 9-5 regardless of the role!
    No employee benefits.

    Advice to Management

    Need better employee benefits.

  2. Opportunity

    • Comp & Benefits
    • Work/Life Balance
    • Senior Management
    • Culture & Values
    • Career Opportunities
    Current Employee - Corporate Recruiter in London, England (UK)
    Current Employee - Corporate Recruiter in London, England (UK)

    I have been working at ReachLocal full-time (more than 5 years)

    Recommends
    Positive Outlook
    Approves of CEO
    Recommends
    Positive Outlook
    Approves of CEO

    Pros

    Being made accountable.
    Surrounded by knowledgeable and hard-working people.
    Opportunity to be part of a growing business.
    Proper coffee, ping-pong, pool table, showers, gym culture, fresh fruit delivered.
    Google-powered sales incentives.

    Cons

    Need Coke instead of Red Bull!

  3. Awesome people & a fast-paced environment

    • Comp & Benefits
    • Work/Life Balance
    • Senior Management
    • Culture & Values
    • Career Opportunities
    Current Employee - Account Manager in London, England (UK)
    Current Employee - Account Manager in London, England (UK)

    I have been working at ReachLocal full-time (more than a year)

    Positive Outlook
    Approves of CEO
    Positive Outlook
    Approves of CEO

    Pros

    - Great office atmosphere and culture
    - Fun collegues
    - Good earning potential
    - Good work perks
    - New to market technology
    - Talented people

    Cons

    - Lack of clear development path
    - Fast turnover of staff

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  5. Huge On Personal Development

    • Comp & Benefits
    • Work/Life Balance
    • Senior Management
    • Culture & Values
    • Career Opportunities
    Current Employee - IMC in London, England (UK)
    Current Employee - IMC in London, England (UK)

    I have been working at ReachLocal full-time (more than 3 years)

    Recommends
    Positive Outlook
    Recommends
    Positive Outlook

    Pros

    - If you are someone who is big on personal development this is for you
    - With new recent structural and managerial changes there are now career development plans which allow us to map out our own personal road maps and goals we want to achieve.
    - Laid back work environment with lots of socials and incentives
    - Pays well and is rewarding
    -Get to work with a high caliber of employees

    Cons

    - once you gain a large client base workload can be hard to manage.

  6. Good Company With Great Development & Support

    • Comp & Benefits
    • Work/Life Balance
    • Senior Management
    • Culture & Values
    • Career Opportunities
    Current Employee - Anonymous Employee in London, England (UK)
    Current Employee - Anonymous Employee in London, England (UK)

    I have been working at ReachLocal full-time (more than a year)

    Recommends
    Positive Outlook
    Approves of CEO
    Recommends
    Positive Outlook
    Approves of CEO

    Pros

    Good development, Great Management Support, responsibility & Trust. Good office culture created by the leadership team and the leadership team as a whole UK & EU are always contactable. I Have worked here for over 2 years and have moved into a new role through which my development has been supported phenomenally.

    Cons

    good benefits but not as many as I had in a previous job.

  7. Good company with great opportunity

    • Comp & Benefits
    • Work/Life Balance
    • Senior Management
    • Culture & Values
    • Career Opportunities
    Current Employee - Sales in London, England (UK)
    Current Employee - Sales in London, England (UK)

    I have been working at ReachLocal full-time (more than 3 years)

    Recommends
    Positive Outlook
    Approves of CEO
    Recommends
    Positive Outlook
    Approves of CEO

    Pros

    I have been working at Reachlocal for over 3 years. If you are good at what you do and have the natural ability to self educate yourself and are the kind of person that wants to be the best at what you do, then you will be successful at Reachlocal.

    The top performers earn a huge amount of money, have the autonomy and respect from their peers and the management.

    ReachLocal are a Google Premier Partner and it makes it easier to sell as a result. The product although dated is still one of the best platforms in the market place. For SMEs the product is ideal.

    The London office has great culture, new Offices and a young and fun environment.

    Cons

    - Role is very self developing - If you expect to be "spoon fed" this is the wrong company for you.
    - Product is dated and new releases are taking longer than they should.
    - Training department are still developing and need to play a larger part in consultant growth
    - To be successful here you need to put in the hours - sometimes weekends and holidays are spent working.
    - Product suite is limited
    - Lots of change

    Advice to Management

    - Keep innovating the technology
    - Develop training department

  8. Helpful (1)

    Internet Marketing Consultant

    • Comp & Benefits
    • Work/Life Balance
    • Senior Management
    • Culture & Values
    • Career Opportunities
    Former Employee - IMC in London, England (UK)
    Former Employee - IMC in London, England (UK)

    I worked at ReachLocal full-time (less than a year)

    Doesn't Recommend
    Neutral Outlook
    Doesn't Recommend
    Neutral Outlook

    Pros

    Nice offices, you are exposed to a variety of internet marketing techniques! Good base wage!

    Cons

    You are trained to sell a product that as far as I could see did not help the majority of businesses.

    You are told great success stories of how well other employees are doing, however it seems that the majority of their 'books' have been grown by inheriting clients from staff that have been let go!

    The company has an incredibly high turnover of staff and unfortunately the management is to blame.

    The PPC product is outdated and ineffective the people who claim to be experts in the field have a weeks training at most and are not even qualified to the lowest level of the biggest product they sell.

    The sales techniques are also very outdated, the sales process is scripted, and I believe that it has been inherited from popular local business telephone directory. Most of the staff have such a basic knowledge of the product that they are unable to answer simple questions about the product.

    The staff that do usually do well are arrogant and brash, people who are happy to sell a product knowing full well that for some clients it will not work.

    I would strongly advise against working here.

    Advice to Management

    Give far better training, if you are positioning your staff as industry experts and putting them in charge of a large part of online marketing spends for SMEs they really should better trained!

    Be realistic when speaking to new starters! When saying how someone has built their client base, explain what has been earned or inherited!

  9. Helpful (9)

    No career or personal growth opportunities. Outdated product for vulnerable SMEs.

    • Comp & Benefits
    • Work/Life Balance
    • Senior Management
    • Culture & Values
    • Career Opportunities
    Former Employee - Account Manager in London, England (UK)
    Former Employee - Account Manager in London, England (UK)

    I worked at ReachLocal full-time (more than a year)

    Doesn't Recommend
    Negative Outlook
    No opinion of CEO
    Doesn't Recommend
    Negative Outlook
    No opinion of CEO

    Pros

    Good exposure to a variety of businesses and industry sectors.

    From time to time there are some incentives to make you feel slightly more inclined to continue working. These are usually exclusive to the IMCs (salesmen) however.

    Cons

    - Sexist, ageist environment and culture.
    - Only the loud, arrogant and egotistical are commended.
    - Management is non-existent with no logical long-term business objectives and goals.
    - Immoral and ruthless "agency".
    - Lack of training and support. The only training provided is extremely basic and mainly in-house, carried out by other clueless employees.

    The PPC product is outdated and ineffective. I really feel for the clients who signup. The obscenely high PPC margins and broad match keyword strategy make the product offering totally futile. This mainly becomes apparent if a client has previously run their own Adwords campaigns or had another agency perform the same service.

    The IMCs - Internet Marketing Consultant - usually do not have any marketing experience at all. Or know the difference between advertising and marketing. It's alarming that salesmen with little to no experience within digital marketing are positioned as industry experts and put in charge of a large part of online marketing spends for SMEs. If you ask an IMC to explain ReachLocal's "Reverse Proxy Technology" you shall see their eyes glaze over and won't get a coherent answer.

    Account Managers are at the end of the food chain and receive zero recognition on their achievements. Again, no support or career prospects there despite the significance of their role.

    Avoid at all costs.

  10. Helpful (10)

    The "Boiler Room" is real!!! They are ripping everyone off!!

    • Comp & Benefits
    • Work/Life Balance
    • Senior Management
    • Culture & Values
    • Career Opportunities
    Former Employee - Senior Internet Marketing Consultant in London, England (UK)
    Former Employee - Senior Internet Marketing Consultant in London, England (UK)

    I worked at ReachLocal full-time (more than 3 years)

    Doesn't Recommend
    Negative Outlook
    Disapproves of CEO
    Doesn't Recommend
    Negative Outlook
    Disapproves of CEO

    Pros

    This used to be a great company with a CEO who was a co founder. When he was pushed out the whole company was brought to the ground by Josh Clayman. There is a new CEO now but its far too late to save the damage he had impacted.
    I used to love working here as an Internet Marketing Consultant, it was like running your own company inside a company. As as long as you looked after your clients/accounts and kept bringing on new accounts you could make good money and were left alone my management. This was hard work but rewarding as you would help SME grow their companies.
    Josh took away the IMC role and made you either a Salesman or an Account Manager. He failed to understand what make the IMC role so valuable to the clients ReachLocal already had.

    Cons

    The person who sells (IMC or Sale Executive) the adwords accounts doesn't set up or run the account.
    Takes too long to get changes done to the account.

    ReachLocal doesn't spend all of the clients budget on Adwords, they pocket up to 50% of it and hide it within their platform. eg if the platform says you paid 6 pounds for a click ReachLocal paid 3 pounds.

    With limited budget after the ReachLocal margin and Adwords more competitive today that its ever been it is harder to get the results that other agency's can get with a full budget charging a higher management fee.

    They use mostly Broad Match keywords to get cheaper clicks but this leads to a lower quality of leads for the clients.
    They do little to the campaign once it is live. They don't try and add new ad groups for keywords that have lower quality scores.

    At the end of working here they stopped giving the consultants Search Term Reports. These were great for finding some bad broad matching and adding negative keywords to help CTR and overall performance.

    Was told the have "automatic conversion based optimization" but when asked to see automatic bid adjustments was told that we were not able to give that info out. I am unsure to this day if they even have this "automatic conversion based optimization"

    They wont let clients pause accounts over Christmas or summer holidays.

    I could go on and on!!!!

    Advice to Management

    Get out and get new jobs - share price is crashing!!

  11. Helpful (1)

    Good company but loosing too many clients

    • Comp & Benefits
    • Work/Life Balance
    • Senior Management
    • Culture & Values
    • Career Opportunities
    Former Employee - Sales Executive in London, England (UK)
    Former Employee - Sales Executive in London, England (UK)

    I worked at ReachLocal full-time (more than a year)

    Recommends
    Neutral Outlook
    Approves of CEO
    Recommends
    Neutral Outlook
    Approves of CEO

    Pros

    Great earning potential, good culture

    Cons

    Dated product offering, high churn rate, high staff turn over.

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