Reachlocal Reviews

Current Employee – been working at Reachlocal full-time for more than 3 years

Pros – -Though the company is growing rapidly, the culture still makes you feel like part of a family. It is refreshing to work in an environment where everyone is invested and everyone cares about doing a great job. The people here are the best part of the job. When I started at ReachLocal, I was in a brand new city with no contacts. The whole organization was so welcoming I felt immediately at home.
-The work is varied and interesting. Every day brings new problems to solve so you gain valuable experience quickly.
- The job can be very emotionally rewarding. When you hear from a small business owner that the advertising campaign you worked on helped save their employees jobs or helped them hire new employees you know that the hard work you put in made a real difference in people's lives.
-There is always room to move up or around if you are persistent and dedicated. Every manager I have had has been 100% dedicated to helping their team move up or find new opportunities to help the company. Management will help you find your strengths and capitalize on them.
- The benefits package is one of the best I've ever seen!

Cons – - Not a job for people who like strict 8-5 work.
- If find change stressful, this is not the company or the industry for you.
- Sales, sales support, and advertising in general can be frustrating work. There will be days you work 10 hours and still feel like you got nothing done. Patience, persistence, and a good attitude are musts.
-Depending on your role, it is a high stress atmosphere. There will be days where the stress can be overwhelming, but they always balance themselves out.

Advice to Senior Management – Keep up the great work. I feel confident in the future of the company because of your constant focus on adapting to a changing industry. However, I always believe that more transparency to our product releases and high level initiatives would excite your employees. Sometimes we need to be reassured that the right hand is talking to the left!

Yes, I would recommend this company to a friend – I'm optimistic about the outlook for this company

Current Employee – been working at Reachlocal full-time for more than 3 years

Pros – - The culture of our office is great and high energy. It's actually fun to come to work. We do a good job of recruiting the right kind of professionals to join our team.
- From the beginning, ReachLocal has given me the tools and training that I needed to be a better salesperson and become an expert in the world of digital media.
- Our digital solutions that we provide our clients are of the highest quality and fill the current needs of local online advertisers. We are always keeping pace and out in front of industry trends and best practices. This gives me and our team the confidence we need to go out and develop new and current business relationships.
- We have the opportunity to make some really good money here. The base pay is competitive for local ad sales and the commission structure rewards hard work and activity from your first day here.

Cons – - The local advertising landscape is very competitive. Selling for ReachLocal, you have to understand that getting into local businesses and sitting in front of business owners is a challenge. The job is not easy, but it is very rewarding if you work hard.
- Your brain rarely ever shuts off. If you're doing it right then you'll have something going on all of the time. With selling comes challenges. That's the nature of the business and you have to be able handle the stress that comes along with success.

Yes, I would recommend this company to a friend – I'm optimistic about the outlook for this company

Current Employee – been working at Reachlocal full-time for more than a year

Pros – I have been working at ReachLocal for almost two years. It is a phenomenal company with great benefits and opportunities for job advancement. I have been promoted once and have been recently promoted to another wonderful job with awesome opportunities. Upper management really has a handle on what's up and coming in the internet and social media spaces. I have a lot of job joy and have gotten a lot of recognition at the office and National level, which is great. Previous companies I have worked for don't do that on a regular basis and it gets lost in the shuffle. I plan on staying at ReachLocal for a very long time.

Cons – No cons at this time.

Yes, I would recommend this company to a friend – I'm optimistic about the outlook for this company

Current Employee – been working at Reachlocal full-time for less than a year

Pros – - Great executive leadership
- Excellent benefits
- Awesome marketing platform/technology

Cons – - Very disorganized
- You will not make any money unless you work there for a LONG time

Advice to Senior Management – Figure out specific goals; segment workforce to accomplish goals (like you're doing with verticalization). Auto needs to be COMPLETELY separate (ReachAuto ???). Current Auto vertical strategy is HORRIBLE. Change comp structure to KEEP good sales talent.

Yes, I would recommend this company to a friend – I'm optimistic about the outlook for this company

Current Employee – been working at Reachlocal full-time for more than 3 years

Pros – You will learn a wealth of knowledge about pay per click/search engine marketing at Reach Local. It is a place for someone who has never worked in search.

Cons – It is difficult to hit the ground running here in sales because of low salary and poor compensation plans.

Advice to Senior Management – Listen to your sales team. They are in front of the small and medium sized businesses daily and understand their struggles.

No, I would not recommend this company to a friend

Current Employee – been working at Reachlocal full-time for more than 3 years

Pros – You will learn a lot. If you work in a local office and become the favorite of your manager and area director you WILL make 6 figures without having to work. If you work in Dallas you can move up quickly the reality is if you are a cheerleader and ignore the issues you will do well. The company had a lot of promise but it refused to accept the fact that it is a Google Re-Seller. There are still opportunities to make money with RL but not if you are outside of Dallas or L.A.

Cons – Recently the product has stopped working.
Optimization (RL's claim to fame) may or may not even work.
Support has fallen apart over the past year and it is known but not addressed.
You can have a ton of connections and sell a lot but after a few months your clients will churn because the product no longer works.
RL is trying to centralize everying in Dallas and no longer cares about the local North American offices outside of the top 15.
If you do well, look out those leaving know exactly how to take the clients from you.
It only takes 1 person in a region to poison the important client base.
RL is trying to improve margins so it's cutting the pay of those it think are overpaid, what it doesn't realize is that the only reason most clients stay with RL is because the relationships built on the local level.
The product is not special, don't hear much about patents these days, what is special is how IMC's work with clients, and RL wants to end that to improve margins.
There are other funny ways RL manipulates numbers to look better for investors.

I really hope that I am wrong.....perhaps other IMC's who have been with the company a long time will set me straight........ But lets not have all the "support" members put in positive reviews about the company when most have never spent a day in any local office.

Advice to Senior Management – It's too late. You should have paid attention to the problems North American campaigns were having recently. Instead you told everyone to sell more new clients and cut their pay. North American local sales keeps the company alive and every sales person within the division who has been here more than 3 months and is mildly successful is planning their exit strategy.

The truth is management has completely alienated the entire sales team who was making any real money. No we wont admit it in any company forum but the exit plans are in place. The funny part is RL thought it would be only the mid level people who would be upset because the top 50 or so reps would be excluded from the commission cut. Unfortunately now the people facing a pay cut are realizing that once they leave and all non competes expire they can go after the accounts top producers hold. Once the large markup is discussed as well as discussing the number of calls coming from the campaign that are for the company name the top producers might have to start working again, and will certainly be scrambling.

RL pushes it's local staff in Dallas to put positive reviews out there and i guess that could be considered part of their job. If however you are looking at any kind of local sales position be very careful. RL is trying to centralize everything on their terms so there may be a lot of offices closed.

The company had a lot of promise and was doing a good job touting the future, however i would urge you to do research before starting here. The company will be relying on international growth so that would be the place to apply.

I still bleed Orange, unfortunately I don't believe in it anymore.

PS. OK reading the questions below..... When it comes to Zorik he seems to know his stuff and so does Nathan. The real problem is NO ONE in upper management or even middle management knows what the real value of RachLocal is. (Hint It's the relationships) Lets face facts when the Doctor who runs the new medical vertical tells everyone they only need to make 2 cold calls to schedule an appointment it's laughable.

I look forward to the onslaught of positive reviews from support people and others in Dallas but if you want the truth talk to someone in local sales. Is it really surprising how few IMC's write reviews here?

No, I would not recommend this company to a friend – I'm not optimistic about the outlook for this company

Current Employee – been working at Reachlocal full-time for more than a year

Pros – My relationship with ReachLocal actually started on the other side of the table, learning about the company through our IMC who helps my family with internet marketing for our business.

I ended up traveling from Chicago to Dallas for a job here and it has been a fantastic experience. It's been refreshing seeing that the company truly does care about doing everything possible to treat their clients right and has given me reassurance that my family is being properly taken care of.

As a recent college grad who knew no one in the area I've developed a lot of close friendships fostered by a great company atmosphere. The fast pace and rapid growth has created a ton of opportunities for me to prove my skills and move up quickly. If you work hard and take advantage of opportunities when they present themselves, you can do anything you want here.

Cons – With rapid growth comes growing pains and no one gets everything right the first time every time, so at times there are aspects of the job that can get frustrating. If you can gut through those and use them to separate yourself and show your skills, you can move up quickly.

Yes, I would recommend this company to a friend – I'm optimistic about the outlook for this company

Current Employee – been working at Reachlocal full-time for less than a year

Pros – Great place to start your career. Do people leave after a year or two? Yeah. Why? Because they have the experience other companies want when hiring for upper-level positions. I love working here. I have learned so much and am very comfortable with the digital media space. It would be very easy to stay with the company for life. There are always opportunities for advancement. The only people that complain are the ones that aren't willing to learn and put in the work. Management is always trying to help you grow. Great sense of autonomy.

Cons – The platform has it's bugs. Sometimes campaigns don't perform as well as you'd like. However, that comes with the territory. Part of becoming successful in business is learning to overcome these obstacles and spin them to be something positive.

Yes, I would recommend this company to a friend – I'm optimistic about the outlook for this company

Former Employee – worked at Reachlocal full-time for more than 3 years

Pros – - Incredibly fast industry
- Constantly evolving company
- Lots of money to be earned
- Good intentions at the highest level

Cons – - Average employee does not like constantly evolving company (Go work at an older company)
- Money to be earned if YOU WORK (To those who complain about money)
- Not, always, good intentions at the lowest level (Self-serving individual society creates these dumb comments an it is easy to hide behind "my client" when you need to complain)

Advice to Senior Management – - Communicate more
- Don't blow smoke
- Find new HR team (General Consensus = Terrible from top-to-bottom)
- Get rid of dead weight
- Don't try to make high-flyers cover your deficit

Yes, I would recommend this company to a friend – I'm optimistic about the outlook for this company

Current Employee – been working at Reachlocal full-time for more than 7 years

Pros – You will have a job not a career. You can work you own set 60 hours per week once your book is over 100K. Good health benefits.

Cons – So let me tell you the REAL story from a genuine IMC who has worked at the RL for over 5 years and is one of the most successful salespeople making over $200K a year. Know that 99% of the reviews you are reading are from management, recruiters and IMC's who make a "bonus" for recruiting or sadly new IMC's that are "bleeding orange" because they have never made an income over $40K. Know that ALL of the best management and IMC's have resigned and or are planning on resigning. Know that I concur Nate and Zorik are awesome, but they have let their little baby grow into an unruly abhorrent self centered adult that nobody wants to play with. You two should have listened when this all started a few years back. Listened to all the wonderful salespeople and middle and high level management that left.- Stephen, Wilten, James, and others. You moved the cheese, you went not from good to great, but great to bad, and so on. Know that this once wonderful company is GOING DOWN HILL FAST and I agree 100% with the review by another IMC that states so. Know that you will NEVER make the money RL promises. Back in the day... yes... now... not!

I agree the product has recently stopped working. Why? They have increased their mark up, can't compete, are no allocating budget properly, and guess what... those CC's and Inside Sales People will be replacing the outside salesperson/IMC. I do think we "optimize" to some extent, but not well enough. RL no longer cares for their clients. Churn and burn. Hence the new commission plan and what is new business. Great for management but harmful to the IMC. OH BIG TIME - support is a joke... hey... submit a ticket and someone in Mumbai will get to it. Beware if you are bringing any of your old clients, friends or family to this platform. Don't.

Going down hill - a message to you... you are SO right on about this and know the NY and LA markets are no different than Dallas. You are not alone.

Advice to Senior Management – Agree - It's too late. You should have paid attention along time ago. We begged and pleased, stood my your side. You promised change and you did nothing.Agree- sell more new clients and cut pay. We did bleed for you RL and kept the company alive... we believed in you.

SO True.... We as the top IMC's have competitors begging for us to come on board with them. Plus in many states no competes are illegal. ...

I too look forward to the onslaught of positive reviews from support people and others in Dallas! I aqm with you Going Down Hill Fast... we had a good run... I got am right there with you .

No, I would not recommend this company to a friend – I'm not optimistic about the outlook for this company