Sonic.net
2.1 of 5 10 reviews
www.sonic.net Santa Rosa, CA 50 to 149 Employees

Sonic.net Reviews

Updated Apr 27, 2014

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2.1 10 reviews

                             

33% Approve of the CEO

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Dane Jasper

(3 ratings)

33% of employees recommend this company to a friend
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    Fast Growing & Great Vision, but understaffed, overworked, and underpaid.

    Network Technician (Current Employee)
    Santa Rosa, CA

    ProsGreat Holiday party, monthly lunches with beer. Met some of the best people in the North Bay. If you work in operations, there's very little micromanagement and nobody looking over your shoulder.

    ConsNot enough people to handle the workload. As a result it can be very difficult to maintain a positive outlook as there's just too just much work and not enough people. The company does not pay the salaries required for truly talented people, and as a result there are plenty of B and C players. Zero formal training: you are constantly trying to learn things under pressure with very little previous exposure to concepts. With very little managerial oversight, the jerks can do and say whatever they want.

    Advice to Senior ManagementHire more people, implement better internal training programs, and do whatever it takes to stop losing top talent to other companies.

    Yes, I would recommend this company to a friend – I'm optimistic about the outlook for this company

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    Good first job, but a dead end, poor wages

    Tech Support (Current Employee)
    Santa Rosa, CA

    ProsFlexible schedule, nice coworkers, holiday parties, dogs. If you're fresh out of school and don't have any real bills yet, Sonic.net is a great place to learn.

    ConsTerrible pay, insulting raises. There are very few promotions, and they're based on the who you know instead of how you perform. The number of employees has tripled in the last 4 years, and management only has time to put out the biggest fires. The company takes advantage of the poor job market by keeping it's wages borderline unlivable. 401k is nice, but that doesn't matter much when you can barely afford the cheapest rent in the same town as your job.

    Dane is aggressively anti union. Years ago, he found out that some employees were thinking of starting a union, and he fired them all. Sonic is an at will employer, so they aren't bound by standard labor laws.

    I would recommend Sonic as a provider, but not as an employer.

    Advice to Senior ManagementSpend more money on employee retention and less on employee turnover. Spend more time helping us do our jobs and less micromanaging us with stats.

    No, I would not recommend this company to a friend – I'm optimistic about the outlook for this company

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    3 people found this helpful  

    Promising at the beginning, but...

    Account Executive (Current Employee)
    Los Angeles, CA

    ProsSome good people in the company to work with, flexible schedule.

    ConsFar too many false promises. One or two under qualified sales reps being promoted above their skill-set. No career opportunities. The one major part of the process that I found very strange was the complete lack of any kind of back-ground check. Again, this is a huge red-flag. If a company are going to hire you and then not go to the trouble of completing any sort of background check, then unfortunately it reflects the level of investment they have in you.

    Advice to Senior ManagementTake a close look at the above statement perhaps...

    No, I would not recommend this company to a friend – I'm not optimistic about the outlook for this company

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    3 people found this helpful  

    Moribund

    Former Employee (Former Employee)
    Santa Rosa, CA

    ProsThe general work environment is livable. The slightly out-dated attitude towards it's employees isn't. A somewhat flexible work schedule is a plus. Sonic's Christmas (sorry, 'holiday') party is pretty good. As a first job, or more importantly, a stepping-stone job, Sonic can be useful for gaining some work experience.

    ConsPoor pay. Zero training. A total lack of an inherent, quality team environment is a major problem. I'm not sure the attitude of the sales managers would be tolerated in any other large corporations. Sonic's products and training is possibly amongst the poorest in the industry. Placing a few amusement machines in the break room does not constitute working in a "cool place" - certainly in light of the sub-standard pay, and (more importantly), the almost non-existant health benefits. Hindsight is a great thing, but I would have opted out of the health insurance that Sonic offers and chosen my own else where. In addition to the above (accurate) points, it has to be said that the bonuses offered by this company are also uninspiring.

    Advice to Senior ManagementConsider implementing some quality training for new hires. More importantly, try and use encouragement instead of negative reinforcement with the sales staff. Ongoing training is a must if you are to keep hold of anyone. The total disconnect between certain senior employees (when it comes to assisting new hires) should be looked at. Perhaps reducing the unnecessarily large team of sales reps would give them all a better chance of hitting quota...

    No, I would not recommend this company to a friend

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    3 people found this helpful  

    A fun work environment and cool coworkers almost made me forget how underpaid I was...almost.

    Sales (Former Employee)
    Santa Rosa, CA

    ProsOn the surface, Sonic.net appears to be a great place to work. They have a fun, casual work environment and they do a good job of hiring smart, young, energetic employees. For young workers looking to gain some tangible work experience, this can be an opportunity to get hands-on with some interesting technology. They have a local niche in the marketplace, and a small, but loyal customer base. Additionally, they put on good holiday parties and company events that build camaraderie among workers.

    ConsAs others have mentioned, the pay at Sonic.net is abysmal. I would estimate it to be probably about half of what one could earn working for a larger company doing essentially the same work. The benefits are either prohibitively expensive or simply not offered.

    Additionally, Sonic is a small company with stagnant growth. They have been roughly the same size for the past decade and, consequently, there are few opportunities for advancement and promotion. They face constant, increasing competition from larger companies like AT&T and Comcast, who can offer most of the same services at approximately the same rate. It's tough to see this company becoming anything more than what they already are. It's much easier, in fact, to see them becoming smaller or eventually purchased by a larger company.

    From a leadership standpoint, the CEO is very intelligent and deserves recognition from building a viable company from the ground up. However, he has practically zero work experience outside of Sonic and appears to have no formal management or leadership training. This becomes clear in how responsibilities are delegated and how employee feedback is either dismissed or simply ignored completely. One gets the feeling working there that the CEO rules the company with an iron fist because of a belief that his way is unquestionably the right way and that the young, underpaid workers serve him and his interests instead of the other way around.

    Advice to Senior ManagementIn order to be a great company, you have to have great people on board who are motivated by the opportunities your organization offers. It's extremely difficult to attract and retain top talent when employees are paid so much less than their counterparts at other companies. Even if a talented professional joins the company, they will eventually leave for a much larger paycheck with better benefits in order to better support their family and desired lifestyle.

    Relying almost exclusively on young, inexperienced workers who stick around because of a ping pong table, arcade games, and a cool coffee machine in the kitchen may work from a financial standpoint, but unless you're willing to invest in top talent and pay them accordingly, you will always be, in the grand scheme of things, "small time."

    No, I would not recommend this company to a friend

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    3 people found this helpful  

    A casual work environment doesn't pay the bills

    Anonymous Employee (Former Employee)
    Santa Rosa, CA

    ProsGreat product from a local company. Fun events and casual work environment. Flexible hours. A lot to learn from a lot of smart people. Decent stepping stone.

    ConsWages are laughably bad for the area and the industry. Expensive or non-existent benefits. Awkward reimbursement dental plan with very low cap. Management regularly misses yearly reviews by several months. Years in some cases. Outside the box thinking has lead to a management structure without any managers. Everyone is always reactively putting out fires without any chance to contribute to a well-planned project.

    Advice to Senior ManagementInvest in your employees in the most fundamental way possible: their wages.

    No, I would not recommend this company to a friend

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    3 people found this helpful  

    Great bonuses, Horrible pay

    Anonymous Employee (Former Employee)
    Santa Rosa, CA

    ProsThe company parties are great. Christmas bonuses each year. Fellow employees are easy to get along with making the job a little easier.

    ConsLow hourly wage for what needs to be done. Benefits are costly or non-existent. Although it is an ever changing environment, management does not seem to be able to keep up sometimes.

    Advice to Senior ManagementMy best advice is to listen closely more often and speak only when you know the facts. Don't be afraid to go out on a limb ever once in a while as long that limb is not a twig.

    No, I would not recommend this company to a friend

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    1 person found this helpful  

    Sonic.net is a great place to work.

    Systems Adinistrator (Current Employee)
    Santa Rosa, CA

    ProsSonic.net is a fast paced, fun, and casual work environment.

    There are always new challenges to meet and new opportunities for learning and growth.

    The work place is pleasant and casual enough that you can have beers with the CEO one minute and then go pull cables under the floor the next.

    ConsPay is commensurate with the area, but not really for the field in general.

    Advice to Senior ManagementContinue the personal relationships you build with your team members.

    Set clear goals and check back frequently so that you can make minor course corrections rather than wait six months and have to make major changes and lose a lot of time and momentum.

    Yes, I would recommend this company to a friend

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    1 person found this helpful  

    Visionary Products, Great People, Terrible Compensation

    Anonymous Employee (Former Employee)

    ProsIf you're a computer focused friendly person who wants to work with a group of people with similar interests and aptitudes Sonic.net is a welcoming employer.

    The wage structure makes Sonic.net a reasonable first job. As a straight out of High School / SRJC first-real-job it is a great choice.

    ConsAs you grow in your experience and capabilities Sonic.net will not grow with you. You'll get more responsibilities but aside from more hours your wage is locked and not open for discussion. Affording anything but the most spartan and modest lifestyle in high cost of living sonoma county wine country on Sonic.net wages is impossible.

    Advice to Senior ManagementYou cannot expect to retain employees indefinitely with popcorn and street fighter. Compensation within some reasonable percentage of industry norms is absolutely necessary.

    Yes, I would recommend this company to a friend – I'm optimistic about the outlook for this company

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    1 person found this helpful  

    Mixed with some extreme highs and lows; overall positive

    Anonymous Employee (Current Employee)

    ProsGreat product/service, great customer support, very sound business model/value proposition

    ConsVery interesting management philosophy, a truly tops down org. Employee input not welcome to improve anything. Pay/benefits not that good.

    Advice to Senior ManagementSome of your people have great ideas on how to improve things, save money, drive additional revenue, increase efficiency. Their input is not only stifled but not welcome in any sense. CEO is a very smart geek but doesn't know everything, especially about basic management principles.

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Glassdoor is your free inside look at Sonic.net reviews and ratings — including employee satisfaction and approval rating for Sonic.net CEO Dane Jasper. All 10 reviews posted anonymously by Sonic.net employees.