Soraa Reviews

Updated September 14, 2014
Updated September 14, 2014
27 Reviews
2.7
27 Reviews
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Jeffery Parker
6 Ratings

Employee Reviews

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  1.  

    Dynamic, interesting, challenging work

    • Comp & Benefits
    • Work/Life Balance
    • Senior Management
    • Culture & Values
    • Career Opportunities
    Current Employee - Anonymous Employee  in  Fremont, CA
    Current Employee - Anonymous Employee in Fremont, CA

    I have been working at Soraa full-time for more than 3 years

    Pros

    Excellent technology that has positioned the company for long-term success. Many good, selfless, hard-working colleagues that believe in this underlying technology. Still has a small-company feel where everyone is pulling together. Easy to get good ideas adopted thanks to limited bureaucracy and office politics.

    Cons

    Open-office can be difficult environment for concentrated work. Understaffed, but this is being addressed. Some weakness in project/staffing planning, exacerbated by high growth rate.

    Advice to ManagementAdvice

    Don't be distracted providing services to non-core businesses.

    Recommends
    Positive Outlook
    Approves of CEO
  2. 1 person found this helpful  

    Well... It IS a start-up after all...

    • Comp & Benefits
    • Work/Life Balance
    • Senior Management
    • Culture & Values
    • Career Opportunities
    Former Employee - Engineer  in  Fremont, CA
    Former Employee - Engineer in Fremont, CA

    I worked at Soraa full-time for more than a year

    Pros

    There are pros and cons to working at any start-up, and Soraa is certainly no exception. Some of the fundamental technology here, such as the GaN on GaN light engine, is simply superb. The work environment is mostly pleasant enough, although this varies by department. Reasonable accommodations are made for flexible work schedules.

    Cons

    Much of the upper management, particularly at the V.P. level, is (to quote another reviewer) "inept and unqualified" to efficiently run this operation. There is way too much Management By Decree, and constructive input from anyone below the Veep level is routinely ignored. Being overly persistent in promoting constructive ideas typically gets one moved to the top of the layoff list for the next quarter. Often the very same idea will "suddenly occur" to the Veep level manager to whom it was offered by the laid off subordinate.

    Advice to ManagementAdvice

    Attend some Ego Management counseling and try to realize that Teamwork is not just a buzzword. Soraa has some potentially great products, but you really do need the respect and loyalty of talented employees in order to become successful.

    Doesn't Recommend
    Neutral Outlook
    Disapproves of CEO
  3. 1 person found this helpful  

    an innovative and fast-pace tech company

    • Comp & Benefits
    • Work/Life Balance
    • Senior Management
    • Culture & Values
    • Career Opportunities
    Current Employee - Anonymous Employee  in  Fremont, CA
    Current Employee - Anonymous Employee in Fremont, CA

    I have been working at Soraa full-time for more than a year

    Pros

    It is a start-up company and there are a lot of opportunities to grow. New management team has great vision. The company is very well organized and has a clear direction to go. Many motivated people are working in the company and it is a great place to learn. it is a exciting company to work for. The company is generating revenue now and expect to grow much faster in a year or two. Flexible working hours is a plus.

    Cons

    wish there are complementary dinners.

    Advice to ManagementAdvice

    Stay focused and vision for a break-through products.

    Recommends
    Positive Outlook
    Approves of CEO
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  5. 1 person found this helpful  

    They'll seize your stock options

    • Comp & Benefits
    • Work/Life Balance
    • Senior Management
    • Culture & Values
    • Career Opportunities
    Former Employee - Anonymous
    Former Employee - Anonymous

    I worked at Soraa full-time for more than a year

    Pros

    The paycheck never bounced.

    Cons

    We were all called into a meeting and told our stock options wouldn't be honored. Ie, they weren't going to fulfill the compensation package they hired us with.

    If they can't honor their agreement to provide something they can issue at will (like stock), they can't be expected to deliver on anything really.  

    I left shortly after, as Nothing you do here will ever amount to much since the company had already lost the race (and much of its staff) to its competitor.

    Advice to ManagementAdvice

    None

    Doesn't Recommend
    Negative Outlook
    No opinion of CEO
  6. 1 person found this helpful  

    Good company with a strong technology

    • Comp & Benefits
    • Work/Life Balance
    • Senior Management
    • Culture & Values
    • Career Opportunities
    Current Employee - Scientist  in  Fremont, CA
    Current Employee - Scientist in Fremont, CA

    I have been working at Soraa full-time for more than 3 years

    Pros

    This is a great place to do R&D. The technology is disruptive and there are plenty of intellectual challenges and some excellent and driven employees. Ambiance at work is good and friendly (at least in my surroundings - not sure what all the negative comments are about).

    Benefits and work/life balance are good; stress level is moderate for a company still in growth mode.

    In my opinion the company will be successful thanks to clearly differentiated products and rising brand recognition.

    Cons

    There have been some rough times, with layoffs not handled in the best way - especially at the Tech/Operator level.

    In the past executive management has been weak (although it has improved in the past year)

    Advice to ManagementAdvice

    - keep the efforts to improve leadership and cohesion
    - make sure company success eventually benefits the employees...

    Recommends
    Positive Outlook
    Approves of CEO
  7. 3 people found this helpful  

    Lights out for dim Soraa VPs

    • Comp & Benefits
    • Work/Life Balance
    • Senior Management
    • Culture & Values
    • Career Opportunities
    Former Employee - Engineer
    Former Employee - Engineer

    I worked at Soraa full-time for more than 3 years

    Pros

    Interesting technology producing high quality light for niche customers willing to pay for it. Doubt it will ever generate enough profits to keep this company afloat.

    Cons

    Simply awful management at the VP level. I can't believe Soraa VPs have attained these positions. Dysfunctional organization. Most good engineers have left this sinking ship already. Very competitive market with cut-throat pricing.

    Advice to ManagementAdvice

    Step aside for someone capable please.

    Doesn't Recommend
    Negative Outlook
    No opinion of CEO
  8. 3 people found this helpful  

    Initially optimistic with the opportunity, but ultimately skeptical of the company's future.

    • Comp & Benefits
    • Work/Life Balance
    • Senior Management
    • Culture & Values
    • Career Opportunities
    Former Employee - Anonymous Employee
    Former Employee - Anonymous Employee

    I worked at Soraa

    Pros

    It's a regular paycheck with very good benefits, while living in an exciting part of the country. Some very interesting people pass through. And the company is quite flexible with your work/life balance. If you're highly observant and interested in Lighting, some fascinating research is occurring here. Further, the company also produces a superior quality lighting product.

    Cons

    Constantly having to beg and plead with vendors who haven't been paid enormously inhibits your productivity. The organization has serious communication issues, at multiple levels. But ironically, there are endless meetings, most of which add zero (and perhaps negative) value to the enterprise.

    Fundamentally, the company is seeking to sell a product which is largely commoditized (light bulbs), but attempting to operate in the most expensive regions of North America (Santa Barbara and The Bay Area). This would be challenging enough, but their product offerings within the lighting world are also very limited, and improperly marketed.

    Unfortunately, its a perfect trifecta of Poor Decision Making, Poor Finances, and insignificant market penetration which creates an environment where employees are either constantly worried about layoffs, or dismally depressed about any prospects for advancement.

    Advice to ManagementAdvice

    Hire and retain people for their correct roles. Reduce quantity and improve quality of communication within the organization. Reward good decisions and ideas, and remove poor-decision makers who do not add value.

    Doesn't Recommend
    Neutral Outlook
    No opinion of CEO
  9. 2 people found this helpful  

    Good company with cutting edge product and smart new management!

    • Comp & Benefits
    • Work/Life Balance
    • Senior Management
    • Culture & Values
    • Career Opportunities
    Current Employee - Scientist  in  Fremont, CA
    Current Employee - Scientist in Fremont, CA

    I have been working at Soraa full-time for more than a year

    Pros

    Cutting edge LED technology
    Strong emphasis on R&D
    Lots of interesting challenges to tackle
    New CEO is nice and has great ideas.

    Cons

    This is a start up company, it goes through ups and downs and if you want a quiet comfortable job, it may not be a good fit.

    Advice to ManagementAdvice

    Continue to push hard for success!
    Maybe more company activities such as BBQs, parties, and events to show employees appreciation and promote good working relationship between employees.

    Positive Outlook
    Approves of CEO
  10. 3 people found this helpful  

    Simply "Not Perfect"...far from it!

    • Comp & Benefits
    • Work/Life Balance
    • Senior Management
    • Culture & Values
    • Career Opportunities
    Current Employee - Management Team Member  in  Fremont, CA
    Current Employee - Management Team Member in Fremont, CA

    I have been working at Soraa full-time for more than a year

    Pros

    Can't think of any. Oh yes ,a paycheck. If you are a sadist or masochist, this is the place for you!

    Cons

    People take credit for other people's work, accomplishments.

    Advice to ManagementAdvice

    Become decent human beings. Try not to promote inept, unqualified, and inarticulate Vice Presidents.

    Doesn't Recommend
    Negative Outlook
    No opinion of CEO
  11. 5 people found this helpful  

    Almost unbelievably bad leadership

    • Comp & Benefits
    • Work/Life Balance
    • Senior Management
    • Culture & Values
    • Career Opportunities
    Former Employee - Staff Integration Engineer  in  Fremont, CA
    Former Employee - Staff Integration Engineer in Fremont, CA

    I worked at Soraa full-time for more than 3 years

    Pros

    Soraa was a great place to work, BEFORE 2013.
    They are able to release 1 product every 2-3 years or so under excellent leadership of Radha

    Cons

    Just 1 round of funding removed from doom. Many product development problems with the light source and the lamp assembly process which is a garage-type operation thousands of miles overseas.
    Bad karma from using overseas cheap labor (Indonesia).

    Advice to ManagementAdvice

    Fire the entire 'Quality' department and re-hire Dan Steigerwald. Stop the fake New York factory.

    Doesn't Recommend
    Negative Outlook
    Disapproves of CEO

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