Soraa Reviews

Updated February 4, 2015
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2.8
34 Reviews
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Jeffery Parker
10 Ratings

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  1. 1 person found this helpful

    Everything you expect from a startup that will not fail

    • Comp & Benefits
    • Work/Life Balance
    • Senior Management
    • Culture & Values
    • Career Opportunities
    Current Employee - Sales Director in Fremont, CA
    Current Employee - Sales Director in Fremont, CA

    I have been working at Soraa full-time (more than a year)

    Pros

    The potential for Soraa is very strong. The culture is very close knit and everyone has the ability to make a difference. Even a small change has large positive impact in this environment. The technology is second to none and constantly being improved. New leadership has had a tremendous impact on getting Soraa on the correct track. It is being done by focusing on the customer's needs and then looking at how the company can internally improve to exceed those needs. The experience at all levels is very strong and people hold themselves accountable. Meetings are constructive and collaborative. When mistakes are made, people are not hung out to dry. Their group rallies to pick them up and learn from the mistakes that were made. I enjoy working in the open office environment, because it gives you the ability to see when people are at their desks and it promotes conversation and collaboration.

    Cons

    Startups are not for everyone...period. It is not a "Soraa" thing, it's a "startup" thing. You have to know how to focus on your objectives & realize that if you do your job and be creative, you can make a difference. Morale highs can be short lived & there has been some turnover.

    Lack of support resources can hinder important projects and tasks.

    Sometimes, simple tasks can take a long time because of interruptions in the open office environment and meetings. People need to respect the headphones rule. You see them on...do not disturb.

    Advice to ManagementAdvice

    Please stay the course. I've worked in 10 startups and have experienced a lot. Open up the communications a bit more and increase the frequency of Quarterly All Hands meetings. These are key to maintaining that trust relationship with the entire company.

    Recommends
    Positive Outlook
    Approves of CEO
  2. 2 people found this helpful

    Very poor quality operation, and inexperienced mgmt

    • Comp & Benefits
    • Work/Life Balance
    • Senior Management
    • Culture & Values
    • Career Opportunities
    Current Employee - Laser Diode Scientist in Fremont, CA
    Current Employee - Laser Diode Scientist in Fremont, CA

    I have been working at Soraa full-time (more than 3 years)

    Pros

    -Used to have lots of great engineering talent before they layed off everyone for laser business
    -Lots of parking and eating options nearby
    -this CEO is less clueless than the last

    Cons

    -Very poor mgmt in quality and HR areas
    -Bad quality lamp product actually killed some people in asia factory
    -racist company with no african americans (0%) and almost no women (no miss piggy the cryptkeeper doesnt count)

    Doesn't Recommend
    Negative Outlook
    Disapproves of CEO
  3. 3 people found this helpful

    Soryndra

    • Comp & Benefits
    • Work/Life Balance
    • Senior Management
    • Culture & Values
    • Career Opportunities
    Former Employee - Anonymous Employee in Fremont, CA
    Former Employee - Anonymous Employee in Fremont, CA

    I worked at Soraa full-time (more than 3 years)

    Pros

    Interesting technology to work on for R+D types. Some difficult problems to solve-this can be fun until the money runs out. Associated with a Nobel prize winner..ironically he won for blue LED work, not violet, and is now quoted as saying blue lasers will become the future of lighting..last time i checked, blue lasers are not violet LEDs.
    Some good people sprinkled thru-out the dung pile. Find them and try to ignore the rest as best you can for as long as you can-though the "open office" makes it hard to avoid them.

    Cons

    65 L/W - MR16s, AR111s and PAR lamps are not competitive with other LED offerings. Being twice as expensive doesn't make you better and it certainly doesn't make you smarter. It shows the glaring weakness in the chosen product path and the lack of basic understanding of making a truly competitive product . Get the people who chose the technology direction and have them subsidize the product to make it cost competitive. Its likely their salaries can handle it. Politics and favoritism abound.

    Advice to ManagementAdvice

    Why bother..they dont listen.

    Doesn't Recommend
    Neutral Outlook
    No opinion of CEO
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  5. Exciting and dynamic place to work!

    • Comp & Benefits
    • Work/Life Balance
    • Senior Management
    • Culture & Values
    • Career Opportunities
    Current Employee - Anonymous Employee
    Current Employee - Anonymous Employee

    I have been working at Soraa full-time (less than a year)

    Pros

    Amazing, high quality product. The product is so far ahead of the competition, and still competitively priced, that it makes it easy to sell. It is a feel good place to work. You feel good about the product that you are making and selling. You feel good about all of the incredibly talented people that you get to work alongside. Coming from a background of working for huge companies selling commodity products and commodity services, this is such a refreshing and fun change. You are not just a number here, you make a big impact and really feel an important part of an exciting quickly growing company in a very important industry. The founder won the 2014 Nobel Physics Prize for his work with LEDs, what is more exciting and telling than that!

    Cons

    Start up companies have their challenges. It is expected to experience some growing pains and personally taking on more tasks and roles than you might need to in a larger company. This can also be a Pro, however, if you have fun with it and take pride in jumping in, rolling up your sleeves, and actively helping grow a small company in to a huge success.

    Advice to ManagementAdvice

    Keep up the good work of keeping all of the employees working as a united team and sharing in all of the excitement, challenges, and successes together.

    Recommends
    Positive Outlook
  6. "High Risk - High Reward"

    • Comp & Benefits
    • Work/Life Balance
    • Senior Management
    • Culture & Values
    • Career Opportunities
    Current Employee - Sales Manager
    Current Employee - Sales Manager

    I have been working at Soraa

    Pros

    Working at Soraa is the most rewarding experience I’ve had in the lighting business. We have a true cutting edge product that resonates with customers. Day-to-day I witness the direct impact our lamps have on a customer and the value they create. The culture is fast paced and is fed by embracing the day to day challenges that are endemic to any dynamic start-up.

    Cons

    With that said, Soraa is not for everyone. People who are comfortable with ambiguity, are proactive and resourceful and willing to jump into any number of problems will do well. Practicality, sticklers for perfection and people that need structure, need not apply.

    Recommends
    Positive Outlook
    Approves of CEO
  7. 1 person found this helpful

    Dynamic, interesting, challenging work

    • Comp & Benefits
    • Work/Life Balance
    • Senior Management
    • Culture & Values
    • Career Opportunities
    Current Employee - Anonymous Employee in Fremont, CA
    Current Employee - Anonymous Employee in Fremont, CA

    I have been working at Soraa full-time (more than 3 years)

    Pros

    Excellent technology that has positioned the company for long-term success. Many good, selfless, hard-working colleagues that believe in this underlying technology. Still has a small-company feel where everyone is pulling together. Easy to get good ideas adopted thanks to limited bureaucracy and office politics.

    Cons

    Open-office can be difficult environment for concentrated work. Understaffed, but this is being addressed. Some weakness in project/staffing planning, exacerbated by high growth rate.

    Advice to ManagementAdvice

    Don't be distracted providing services to non-core businesses.

    Recommends
    Positive Outlook
    Approves of CEO
  8. 3 people found this helpful

    Dysfunctional

    • Comp & Benefits
    • Work/Life Balance
    • Senior Management
    • Culture & Values
    • Career Opportunities
    Former Employee - Engineer in Fremont, CA
    Former Employee - Engineer in Fremont, CA

    I worked at Soraa full-time (more than a year)

    Pros

    paycheck while looking for something else

    Cons

    constantly running out of cash and hence cant pay bills on time

    Advice to ManagementAdvice

    no advice at this time.

    Doesn't Recommend
    Negative Outlook
    Disapproves of CEO
  9. 1 person found this helpful

    Well... It IS a start-up after all...

    • Comp & Benefits
    • Work/Life Balance
    • Senior Management
    • Culture & Values
    • Career Opportunities
    Former Employee - Engineer in Fremont, CA
    Former Employee - Engineer in Fremont, CA

    I worked at Soraa full-time (more than a year)

    Pros

    There are pros and cons to working at any start-up, and Soraa is certainly no exception. Some of the fundamental technology here, such as the GaN on GaN light engine, is simply superb. The work environment is mostly pleasant enough, although this varies by department. Reasonable accommodations are made for flexible work schedules.

    Cons

    Much of the upper management, particularly at the V.P. level, is (to quote another reviewer) "inept and unqualified" to efficiently run this operation. There is way too much Management By Decree, and constructive input from anyone below the Veep level is routinely ignored. Being overly persistent in promoting constructive ideas typically gets one moved to the top of the layoff list for the next quarter. Often the very same idea will "suddenly occur" to the Veep level manager to whom it was offered by the laid off subordinate.

    Advice to ManagementAdvice

    Attend some Ego Management counseling and try to realize that Teamwork is not just a buzzword. Soraa has some potentially great products, but you really do need the respect and loyalty of talented employees in order to become successful.

    Doesn't Recommend
    Neutral Outlook
    Disapproves of CEO
  10. 1 person found this helpful

    an innovative and fast-pace tech company

    • Comp & Benefits
    • Work/Life Balance
    • Senior Management
    • Culture & Values
    • Career Opportunities
    Current Employee - Anonymous Employee in Fremont, CA
    Current Employee - Anonymous Employee in Fremont, CA

    I have been working at Soraa full-time (more than a year)

    Pros

    It is a start-up company and there are a lot of opportunities to grow. New management team has great vision. The company is very well organized and has a clear direction to go. Many motivated people are working in the company and it is a great place to learn. it is a exciting company to work for. The company is generating revenue now and expect to grow much faster in a year or two. Flexible working hours is a plus.

    Cons

    wish there are complementary dinners.

    Advice to ManagementAdvice

    Stay focused and vision for a break-through products.

    Recommends
    Positive Outlook
    Approves of CEO
  11. 3 people found this helpful

    They'll seize your stock options

    • Comp & Benefits
    • Work/Life Balance
    • Senior Management
    • Culture & Values
    • Career Opportunities
    Former Employee - Anonymous
    Former Employee - Anonymous

    I worked at Soraa full-time (more than a year)

    Pros

    The paycheck never bounced.

    Cons

    We were all called into a meeting and told our stock options wouldn't be honored. Ie, they weren't going to fulfill the compensation package they hired us with.

    If they can't honor their agreement to provide something they can issue at will (like stock), they can't be expected to deliver on anything really.  

    I left shortly after, as Nothing you do here will ever amount to much since the company had already lost the race (and much of its staff) to its competitor.

    Advice to ManagementAdvice

    None

    Doesn't Recommend
    Negative Outlook
    No opinion of CEO

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