Sparkpr Reviews

9 Reviews
4.0
9 Reviews
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Recommend to a friend
Approve of CEO
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Alan Soucy
5 Ratings

Employee Reviews

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  1.  

    If you have the entrepreneurial spirit, then Spark is the right place for you

    • Comp & Benefits
    • Work/Life Balance
    • Senior Management
    • Culture & Values
    • Career Opportunities
    Current Employee - Senior Associate  in  San Francisco, CA
    Current Employee - Senior Associate in San Francisco, CA

    I have been working at Sparkpr full-time for more than a year

    Pros

    Mid-level staff has a lot of freedom to run accounts
    Most MDs enjoy mentoring junior staff
    Agency has some of the best media relationships around

    Cons

    Pay is below compared to other firms
    Not enough junior staff to support accounts (staff with at least a year to tow years experience) but it's getting better

    Advice to ManagementAdvice

    Better pay for high performing employees
    Need to improve east coast and west coast relations
    Do not lose the Spark spirit

    Recommends
    Positive Outlook
    Approves of CEO
  2.  

    Great learning experience

    • Comp & Benefits
    • Work/Life Balance
    • Senior Management
    • Culture & Values
    • Career Opportunities
    Former Employee - Anonymous Employee
    Former Employee - Anonymous Employee

    I worked at Sparkpr full-time for more than a year

    Pros

    Great experience starting in their intern program and moving up the ranks. Learned so much, so fast and love how much they empower junior staff.

    Cons

    At the same time, they can be a bit hands off. From a client perspective, I'd be upset with how junior the folks actually running things are.

    Disapproves of CEO
  3.  

    Opportunity there for the taking, but you have to do it on your own

    • Comp & Benefits
    • Work/Life Balance
    • Senior Management
    • Culture & Values
    • Career Opportunities
    Former Employee - Anonymous Employee
    Former Employee - Anonymous Employee

    I worked at Sparkpr full-time for more than 3 years

    Pros

    Company leadership are invested in the professional development of their staff and give you the opportunity to work hard for something if you want it, they are available if you want them.
    Spark people know how to have a fun time, and they generally treat each other well.
    Client roster is hot and allows for hands on working with the cream of the tech crop

    Cons

    Work-life balance is a challenge, but it can be done if you stick to your guns
    Senior management seem checked out
    Salary not competitive for middle to junior positions
    Old school pr reigns supreme, hard to get coworkers upgraded to new(er) developments in the space
    Billing pressure is a bit intense and unhealthy. Pressure excerpted on upper management does not trickle down well. Poor management training/structure.

    Advice to ManagementAdvice

    Pay people what they are worth if you want them to stay around.

    Recommends
    Neutral Outlook
    Approves of CEO
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  5.  

    Great place to work

    • Comp & Benefits
    • Work/Life Balance
    • Senior Management
    • Culture & Values
    • Career Opportunities
    Current Employee - Account Coordinator  in  San Francisco, CA
    Current Employee - Account Coordinator in San Francisco, CA

    I have been working at Sparkpr full-time for less than a year

    Pros

    The people are top-notch: creative, funny, down to earth, committed to doing well at their jobs and helping co-workers in their personal growth. Sparksters are truly nice people and even though people get stressed at times, you know that everyone has good intentions. The company has an informal hierarchy, meaning that often times it feels flat and new people are given responsibilities and opportunities beyond their level - that simply doesn't happen at a big agency.

    Coming in entry level at a PR agency means lots of mentoring, room for growth, opportunities for advancement. Spark pays full benefits, provides training, rapid promotions/raises, leadership development, and a stipend for professional development. Love this place!

    Cons

    Below average pay for the tech industry. Higher compensation & more work/life balance is the number one reason people leave. Younger employees leave quickly as their skills are valued higher elsewhere. Long hours can really get you down, some teams and individuals don't practice work life balance. (Conversely, if you are senior in the company you are paid well.)

    Advice to ManagementAdvice

    The company is getting bigger and Spark needs to use compensation to attract and retain the top talent. Little things like free lunches or spot bonuses would go along way.

    Sometimes we spend more time trying to please each other with formatting, phrasing in emails and administrative things, than working on what clients really care about - media relations.

    Recommends
    Positive Outlook
    Approves of CEO
  6.  

    If you are a scrappy, media hungry, PR person, Sparkpr is the place for you

    • Comp & Benefits
    • Work/Life Balance
    • Senior Management
    • Culture & Values
    • Career Opportunities
    Current Employee - Senior Associate  in  New York, NY
    Current Employee - Senior Associate in New York, NY

    I have been working at Sparkpr full-time for more than 5 years

    Pros

    Entrepreneurial spirit
    Intelligent, dynamic employees
    Media savvy organization
    Flat organization
    Great company culture
    Junior staff have many opportunities to participate in higher level client work

    Cons

    Certain Directors need to be more present on accounts
    Salary is on the low side for the amount of work employees accomplish

    Advice to ManagementAdvice

    Raise salaries for junior staff, they are responsible for executing the bulk of all client work
    Management needs to spotlight high performs and provide more spot bonuses

    Recommends
    Positive Outlook
    Approves of CEO
  7.  

    Enthusiastic, smart people, but hourly billing results in sub-standard quality.

    • Comp & Benefits
    • Work/Life Balance
    • Senior Management
    • Culture & Values
    • Career Opportunities
    Former Employee - Anonymous Employee  in  San Francisco, CA
    Former Employee - Anonymous Employee in San Francisco, CA

    I worked at Sparkpr full-time

    Pros

    People really care for each other, and company does a good job of promoting corporate culture with regular gatherings, a weekly all-staff meeting, and a well-stocked kitchen. Client list is usually pretty exciting with new technology companies and VC-client startups. Network of freelancers allows them to bring in specialists as needed.

    Cons

    Company focus on all hourly billing instead of retainer accounts makes the last week of each month a stressful time as accounts are often over or under budget. Quality work and attention to detail suffer due to the number of accounts people have and priorities from management.

    Advice to ManagementAdvice

    Start by spell-checking every email that goes out, followed by all-staff education in AP Style. Make the effort to take care of long-time clients and be a core part of their business, not just a replaceable vendor.

    Doesn't Recommend
    Neutral Outlook
    No opinion of CEO
  8. 1 person found this helpful  

    Not the worst, not the best.

    • Comp & Benefits
    • Work/Life Balance
    • Senior Management
    • Culture & Values
    • Career Opportunities
    Current Employee - Anonymous Employee
    Current Employee - Anonymous Employee

    I have been working at Sparkpr full-time

    Pros

    Great opportunities to work with big brands in tech, fun people to hang out with, concentrates on culture at work

    Cons

    Work / life balance is lacking for some while others get by with slacking off for years. Although it's great that Spark creates a good culture at work, it doesn't put much effort into making sure employees aren't burnt out/have a life outside of work. That's when they tend to lose people.

    Advice to ManagementAdvice

    Don't let some staffers drown in work for months while others are barely doing the minimum to get by.

    Recommends
    Positive Outlook
  9.  

    Great place to work and grow

    • Comp & Benefits
    • Work/Life Balance
    • Senior Management
    • Culture & Values
    • Career Opportunities
    Current Employee - Anonymous Employee
    Current Employee - Anonymous Employee

    I have been working at Sparkpr full-time

    Pros

    Challenging, rewarding, non political, transparent.

    Cons

    High expectations, typical growth pains

    Recommends
    Positive Outlook
  10.  

    Small Agency Big Challenge

    • Comp & Benefits
    • Work/Life Balance
    • Senior Management
    • Career Opportunities
    Current Employee - Intern
    Current Employee - Intern

    I have been working at Sparkpr

    Pros

    smaller agency for fostering creative energy

    Cons

    lack of training program, often you don't know where you stand

    Advice to ManagementAdvice

    quality trainning = quality work results

    Recommends

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