Pros

Fantastic technology company with great vision. In the past innovation and contrarian thinking has been rewarded and respected. If you have a great idea you almost always have the ability to develop it further. Long term I like to think that we are well positioned in terms of research, development and products.

Cons

Far too many overlay structures and reporting lines and complex global model. The appetite and stimulation of internal innovation has declined and there are not a lot of resources available internally. The marketing efforts of the company are not getting traction in the enterprise market. Senior executives are not getting our message and value proposition.

Advice to Senior Management

Simplify internal structure and processes.