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Initially, it was the chance to work for a progressive company selling an innovative and exciting product in an industry ripe for new technology and ideas.
There is very little openness and collaboration - the upper management treats the sales people like they're idiots and they're treated quite crassly at times. The business model is always changing and quite difficult for both partners and potential customers to grasp as it is not clearly defined. The founders care very little for the welfare and future development of their employees. Ideas that are born through the little collaboration are taken by upper management and used as their own.
Advice to Management
It doesn't matter how great your accolades and how wonderful you think your product is if you don't treat your employees with respect and make them want to work for you and the company.