WXIA-TV / 11Alive

  www.11alive.com
  www.11alive.com

WXIA-TV / 11Alive Reviews

3 Reviews
2.8
3 Reviews

Recommend to a friend
Approve of CEO
(no image)
Robert Walker
0 Ratings

Employee Reviews

Sort: Popular Rating Date
  1.  

    Great coworkers

    • Comp & Benefits
    • Work/Life Balance
    • Senior Management
    • Culture & Values
    • Career Opportunities
    Former Employee - Producer
    Former Employee - Producer

    I worked at WXIA-TV / 11Alive full-time (more than 5 years)

    Pros

    You get to work with many creative, hard-working people. It is a great place to step up your game.

    Cons

    Work-life balance, just as in every shop, is a struggle for everyone except management. If you want to excel and get enough downtime this may not be the place for you.

    Doesn't Recommend
    No opinion of CEO
  2.  

    A lot of room for improvement

    • Comp & Benefits
    • Work/Life Balance
    • Senior Management
    • Culture & Values
    • Career Opportunities
    Current Employee - Anonymous Employee in Atlanta, GA
    Current Employee - Anonymous Employee in Atlanta, GA

    I have been working at WXIA-TV / 11Alive full-time

    Pros

    Providing numerous media solutions with a variety of TV stations as well as a full suite of digital opportunities. Great potential of offering the best media/marketing solutions in 9th largest TV market.

    Cons

    Not enough sales support. The A/Es are charged with preparing presentations, research, marketing, promotions, selling, inputting orders, posting accounts, make-goods, on boarding digital accounts, monitoring digital accounts, TV production, compiling reports for management, training and new business development. Two Assistants support more than 16 A/E's. A/E's are not able to devote enough time to selling, therefore at 100% commission potential for competitive income is limited.

    Advice to ManagementAdvice

    When hiring new business AE's, consider a compensation package that allows the AE's to farm and hunt for the right types of business that will make more money for the company and the AE. Add support staff enabling the AE's to sell more. Create quality research materials to help the AE's sell from a qualitative standpoint instead of competing against cpp's. Begin the sales process at the client and planner level instead of at the buying level. Buyers facilitate a plan; be part of he plan. Create customized client solutions that allow advertisers to reach consumers at various touch-points i.e. digital, program integration, mobile, email marketing, etc. Build a team environment with AE's as opposed to competition environment. AE's should support each other and share ideas and materials.

    Doesn't Recommend
    Neutral Outlook
  3.  

    I got hands on experience about working in television

    • Comp & Benefits
    • Work/Life Balance
    • Senior Management
    • Culture & Values
    • Career Opportunities
    Former Employee - Editor in Atlanta, GA
    Former Employee - Editor in Atlanta, GA

    I worked at WXIA-TV / 11Alive full-time (more than 3 years)

    Pros

    Lots of experience to help one move on. Good résumé entry

    Cons

    Pigeon holed employees in positions

    Recommends
    Neutral Outlook

Work at WXIA-TV / 11Alive? Share Your Experiences

WXIA-TV / 11Alive

 
Click to Rate
or

Your response will be removed from the review – this cannot be undone.