Zocalo Group

  www.zocalogroup.com
  www.zocalogroup.com

Zocalo Group Reviews

Updated December 16, 2014
Updated December 16, 2014
26 Reviews
4.1
26 Reviews
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Zocalo Group President & CEO Paul M. Rand
Paul M. Rand
22 Ratings

Employee Reviews

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  1.  

    Incredible place to work

    • Comp & Benefits
    • Work/Life Balance
    • Senior Management
    • Culture & Values
    • Career Opportunities
    Former Employee - Director in Chicago, IL
    Former Employee - Director in Chicago, IL

    I worked at Zocalo Group full-time (more than 5 years)

    Pros

    My 6 1/2 year experience at Zocalo Group was nothing short of fantastic. It never felt like a "job." It was a career where I was surrounded by people I respected, and given opportunities to work with major global clients in an exciting area of marketing (social media, digital, word-of-mouth.) Paul Rand, the CEO, is an incredible leader. And the senior leadership team is full of great folks from whom I learned a lot.

    I looked forward to coming to work every day -- for the people, the projects, and the experience.

    Cons

    Zocalo Group isn't a large agency with standardized sets of processes and best practices. For a 7-year old agency, it still has many of the characteristics that you'd expect from a small company. This can certainly lead to challenges sometimes. Yet, if you view these challenges as problems to be solved, you'll find a senior leadership team that's open to hearing your ideas and is passionate about working hard to make things right.

    Recommends
    Positive Outlook
    Approves of CEO
  2.  

    Great experience learning basics of social media marketing

    • Comp & Benefits
    • Work/Life Balance
    • Senior Management
    • Culture & Values
    • Career Opportunities
    Former Employee - Anonymous Employee
    Former Employee - Anonymous Employee

    I worked at Zocalo Group

    Pros

    Learned a lot of basics related to creating content, social media marketing on basic platforms like Twitter, Facebook, and LinkedIn

    Cons

    Senior Management not always transparent about state of business

    Neutral Outlook
    No opinion of CEO
  3.  

    Out of touch, borderlining on incopatent

    • Senior Management
    • Culture & Values
    Former Employee - Creative in Chicago, IL
    Former Employee - Creative in Chicago, IL

    I worked at Zocalo Group

    Pros

    I would like to say that there were some pros here but I really can't.

    Cons

    The work is elementary, and the leadership lacks the ability to deliver clear actionable direction. Their potential to develop strategic marketing campaigns is extremely questionable. I would highly recommend that if place any weight on quality and craftsmanship I would stay clear.

    Advice to ManagementAdvice

    You might want to reconsider your staffing choices.

    Doesn't Recommend
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  5. 3 people found this helpful  

    Great potential, but ultimately disappointing due to out of touch leadership

    • Comp & Benefits
    • Work/Life Balance
    • Senior Management
    • Culture & Values
    • Career Opportunities
    Former Employee - Senior Account Executive in Chicago, IL
    Former Employee - Senior Account Executive in Chicago, IL

    I worked at Zocalo Group full-time

    Pros

    Some of the people are great here, the view is awesome, and summer Fridays. The pay is also pretty well and above other agencies for the position.

    Cons

    The agency is only focused on increasing profit through new business and not by trying to grow and improve current accounts or grow current employees. Instead of having upper level management work on current client accounts, they go on multiple new business pitches a week. This pushes all the work down to lower and mid level employees who are given very little to no support. The managers do not take time to develop their employees skills, which at a low level severely hinders their growth. Since so many people have left there are now teams of 1-2 people, this is not a team and leaves zero room for growth. Company culture, what company culture? Instead of rewarding some of the employees to helped improve the culture and dim work environment, Zocalo laid them off.

    Advice to ManagementAdvice

    Get in touch with the rest of the company. Instead of just doing passive aggressive surveys actually TALK to your employees and hear what they have to say. Do something nice for your employees such as bring in breakfast to show you care. Find your client niche and do not pitch unnecessary new business every week. Take the time to develop and grow current accounts instead of throwing new business and social media week work on your already busy employees.

    Doesn't Recommend
    Negative Outlook
    Disapproves of CEO
  6.  

    Social Media Community Manager

    • Comp & Benefits
    • Work/Life Balance
    • Senior Management
    • Culture & Values
    • Career Opportunities
    Current Employee - Social Media Community Manager in Chicago, IL
    Current Employee - Social Media Community Manager in Chicago, IL

    I have been working at Zocalo Group full-time (less than an year)

    Pros

    Great company to learn the intricacies of the ever evolving world of Social

    Cons

    Some clients can be more demanding than others

    Recommends
    Neutral Outlook
    Approves of CEO
  7.  

    Great agency to work for if your interested in social media/digital!

    • Comp & Benefits
    • Work/Life Balance
    • Senior Management
    • Culture & Values
    • Career Opportunities
    Current Employee - Account Management Intern in Chicago, IL
    Current Employee - Account Management Intern in Chicago, IL

    I have been working at Zocalo Group as an intern (less than an year)

    Pros

    -Friendly atmosphere, culture committee, summer hours etc.
    -Great job growth opportunity
    -Great exposure to social/digital campaigns
    -Flexible w/your schedule when wanting to take a day or two off

    Cons

    -Work levels can sometimes be an overload
    -Sometimes you work longer hours

    Recommends
    Positive Outlook
    Approves of CEO
  8.  

    Great company for growth

    • Comp & Benefits
    • Work/Life Balance
    • Senior Management
    • Culture & Values
    • Career Opportunities
    Former Employee - Anonymous Employee in Chicago, IL
    Former Employee - Anonymous Employee in Chicago, IL

    I worked at Zocalo Group as an intern (less than an year)

    Pros

    Believes in young talent, but the level of talent at the company encourages employees to improve. Flexible time-off, great company values

    Cons

    Clear divide between senior and junior employees.

    Recommends
    Positive Outlook
    Approves of CEO
  9.  

    Focused on profit, not employees.

    • Comp & Benefits
    • Work/Life Balance
    • Senior Management
    • Culture & Values
    • Career Opportunities
    Former Employee - Senior Account Executive in Chicago, IL
    Former Employee - Senior Account Executive in Chicago, IL

    I worked at Zocalo Group full-time (more than 3 years)

    Pros

    The culture is fantastic! They have a team dedicated to planning parties and such. You also have half days in the summer every friday from memorial day to labor day. That's really the only pro.

    Cons

    They don't pay you well. AT ALL. Expect to make under market value, work overtime (without getting paid overtime). They canceled their comp time policy so you are just expected to be on call 24/7. Watch out for promotions and pay increases - they don't go together! They like to promote you and "sit" on your raise for various financial reasons. Senior leadership has been there since the ice age. They have no idea what is actually going on in the digital and social space, and will make everything their way or the highway. Clients are consistently cutting budgets b/c nothing new or innovative is being presented.

    Advice to ManagementAdvice

    Take the time to invest in your employees and train them. Be open to ideas from ALL levels, and give people opportunities to succeed. Push the envelope with clients, and don't just stay "safe". Stop only focusing on profit. You need your employees to be happy, and sometimes that takes a little monetary investment.

    Doesn't Recommend
    Negative Outlook
    Disapproves of CEO
  10.  

    No place I'd rather be

    • Comp & Benefits
    • Work/Life Balance
    • Senior Management
    • Culture & Values
    • Career Opportunities
    Current Employee - Anonymous Employee
    Current Employee - Anonymous Employee

    I have been working at Zocalo Group full-time

    Pros

    Zocalo has consistently stayed on the leading edge of digital and social, making a real business impact for clients. The company's leadership in Social Media Week and other areas is really impressive and people know the company. Lots of attention paid to making sure teams are challenged, growing and having fun -- all while doing works clients respect

    Cons

    There never seems to be enough hours in the day -- as social and digital is a 24/7 business. Company seems to be working hard to create flex hours and structure to accomodate

    Advice to ManagementAdvice

    Keep the open communications and transparency. Goes a long way

    Recommends
    Positive Outlook
    Approves of CEO
  11. 2 people found this helpful  

    An amazing learning experience - especially for an intern!

    • Comp & Benefits
    • Work/Life Balance
    • Senior Management
    • Culture & Values
    • Career Opportunities
    Former Employee - Intern in Chicago, IL
    Former Employee - Intern in Chicago, IL

    I worked at Zocalo Group as an intern (less than an year)

    Pros

    Everyone here is very welcoming and the culture is fantastic! As an intern, I quickly realized that although everyone is busy, if you have a question people are happy to help you out. The best part is, I wasn't treated as an intern! There were no coffee runs or pointless jobs. Instead I found myself going to work excited about what I would be doing for the day, whether it was sitting in a brainstorm or tracking budgets. It definitely helps the learning experience when you know that you're being trusted to do the actual job.

    Cons

    Not necessarily a con, but there is always something to be done and you will definitely be kept busy. Sometimes you may not even notice the time flying by.

    Recommends
    Positive Outlook
    Approves of CEO

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