Pros

Online advertisement industry is very attractive, and aQutive is the leader in this industry. Great product and market execution. Good company overall. That's probably why they got bought by microsoft, although they lost quite a few major clients after that aquisition.

Cons

Only part of the company got fully integrated into Microsoft. The Agency division, known as Avenue A & Razor Fish is not part of Micorsoft. Although they carry Microsoft blue badges, their compensation system, benefit are quite different from Microsoft. There was a rumor Microsoft was gonna spin off AARF division very soon, however, it has been almost two years AARF is still there.

Advice to Senior Management

Think more about your employee.