Look For The Companies With The Smudged Glass Doors

Look For The Companies With The Smudged Glass Doors

2011-09-01 07:00:09

I’ll go out on a “social” limb here and say that companies with good career opportunities and good workplace culture are those that understand and embrace marketing and have smudged glass doors.

No need to scratch your heads, especially if you’re a job seeker. Let me explain.

First, take a look at their company career page. Wait, they don’t have one? Then move along unless there’s another professionally compelling reason for you to stay.

For the many that thankfully do, is there anything on the page beyond job listings that gives you an idea of company culture? Look at the people pictures on their website – do they look like real people who really work for the company and not pretty model stock photos? Are there any video testimonials from real people who really work for the company talking about what it’s like to really work there?

Really. Happy (passionate and hardworking) employees make for great employment branding, customer service and ultimately overall product/service brand marketing. That also means it should be a mobile and social-friendly site.

And have you reviewed the company LinkedIn profile so you can see who you may know in the company, even if it’s a 2nd degree contact you might be able to get introduced to? You should make the time to do this because it’s still about whom you know.

In fact, you should research those organizations you’re interested in via all your professional networks of choice and find out who you’re connected to directly and even indirectly and what it is they’re saying about company (or not saying).

Find out as much as you can about who influences the applicant-selection decisions and then do your best to connect with them and share your interest in said job/s. Don’t overwhelm the contacts you know (or don’t know), but don’t underwhelm them either by simply applying on the corporate career page (with the pretty model stock photos).

Not everybody you find is going to be happy about where they work or worked. In fact, we live between two worlds of business today – one where passionate Zappos love-zapped culture-centric companies focus on the internal and external customer and strive to create an emotional connection between product/service and consumer.

And then you’ve got the other one. The one we’ve been working in for a long, long time – the business as usual, non-transparent, top-down bureaucracy, one where customer inside and out usually run a slow second to productivity and profits.

The one with the better alignment and balance is the one who understands and embraces marketing and that emotional connection.

Which brings me to the glass doors; use the site with this namesake for your company research – Glassdoor.com. Yes, we all want to see inside and understand what makes the companies we’re interested tick, and the quicker the better. Most job seekers don’t have a lot of time to do research and apply for the “good” companies, so the more transparent and real a company is, the easier the research and the targeting.

There’s no guarantee you’ll get the job and it’ll still come down to whom is the most qualified time and time again.

So one more thing that may help with your own marketing tipping point – the glass doors are two-way, so keep your online nose as clean as possible. You may have heard that hiring companies aren’t supposed to use the information they find about you in social media – but they do.

In fact, over 75% of recruiters and hiring managers always consider your social media presence in their hiring decisions, so it behooves you to keep your online noses clean.

Keep it real, but keep it clean, especially when you’re noses are pressed up against the glass.

Good luck.

Categories: Career Advice

11 responses to “Look For The Companies With The Smudged Glass Doors

  1. Thanks for every other great article. The place else may anyone get that kind of info in such an ideal approach of writing? I have a presentation next week, and I am at the search for such info.

  2. Nice post. I was checking continuously this blog and I’m impressed! Very helpful information specially the last part :) I care for such info much. I was looking for this particular info for a long time. Thank you and good luck.|

  3. Unique Royal Revolt Windows Game wwas in fact oone of the first surely top quality game titles foor the purpose of Windows 8.

    This online game have fun with coupled effortless touch scrwen battle with moderate approach aspects,
    develloping some sort of paralyzing opposite system self defense gameplay.

    Royal Revolt 2 Windows Game quite a biit changes items into a fully Gamer
    Versus Gamer attacking emphasis. Luckily, the parrticular obsessive verizon core gameplay
    holds out nrarly thoroughly unchanged.

    Protect plus preserve

    Compared to the first video game, Royal Reolt 2 professonal game has an true structure
    safeguard component. You now construct a new battleground that will penetrating people will track enroute
    on your adventure. Enemies be given a part of yokur
    current gold – soft-currency designed for easch tower
    as well as defending format many people ruin. If your great
    is able to reduce your personalized citadel checkpoint, these leave whijch also has a decent
    a natural part of your oown loot although do not ever the whole thing They’ll end up with a very little opportunity to finalize the invasion.

    Laying down the actual protective path could
    be a little less complicated. Gemstones plus remains prohibit regarding
    buildable territory. It all prices gem stones to be able to very clear the way,
    therefore not all people can help to make
    place. The capacity of the highway, variety of systems and also barricades / tiger
    traps, coupled with overall health belonging to the Adventure Checkpoinnt by itself are typical dependant upon the gates level.
    Personal systems as well as defenses also needs to end up being flatftened individually.

  4. Everything is centered on current video gane from SnK playmore experienced gaming studio, rjght after a few very successful ports unbelievable
    Metsl Slugg series, proceeded to deliver lovers an alternative superior quality title available
    as Metal Slug Defense, in that rather than functioning the planks and creative solutions to individually
    land up many invaders, we are going to keep control on our own members
    of the military.

    The scheme regarding Metal Slug Defense doesn’t necessarily meets history which showed off before a fine eyes.
    Which include short grammatical construction, exactly what the game features uss in the beginning, people understand
    that the most important villain string, rapidly
    severe defeat they inflicted in the last segments, got upwards
    from their particular legs and commenced too accumulate all
    around hiim again digital rebel armed service, which after all hit inside debris.

    Metal Slug Defense iis normally a game that is definitely
    certainly habit-forming and attaining thhe classic with this type of video gaming alternatives.
    It is true that fighting generally sensitive influence troubles, however, they are not severe suffucient to be able to affect the entire receipt with rdgards too the actual title.
    Online Defense Metal Slug Game may for that reason suggest to those who never didn’t know pertaining to Metal Slug
    as well as individuals that spend thhe entire day
    ahead connected slot machines together with the legendary shooting.

Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>